Welcome to day 2 of the Boost Your Business In 30 Days LIVE!

Pillar #1 is “The Build”.  Getting a website build is paramount in the build process.  Not having one just ain’t right.  You have to have 1 place to send prospects to and that place should be able to collect information.

Get ‘r done!

If you missed day 1 you can find it here.

Transcript:

Pat Cherubini:

Hey, everybody. Welcome to day two of boost your business. In 30 days, I am Pat Cherubini with me today is Angie Cherubini. And today we’re going to continue our 30 days in a row of helping you boost your business. And today we’re going to be talking about

Angie Cherubini:

Websites and the build, actually the build building the machine.

Pat Cherubini:

So as we talked yesterday a little bit, we’ve got three pillars that we talk about. It’s build it. It’s the build, the traffic and the followup. And the build is just like building a house. You’ve got to have the foundation. You got to build everything before we call it a machine. You got to build the machine before you can dump the gas in it. So we’re ready to build the machine.

Angie Cherubini:

It’s the most important, I think it’s like one of the most important parts of everything, you know, when you’re, when you’re talking about anything online, you talking about any, if you’re talking about anything in regards to marketing it, it’s number one. It’s the big thing. So let’s go ahead and dive into it. So, you know, you need to think of the website as it’s your hub. I mean, you, it’s the main place. It’s where you want to send people. So it’s important and it should be one of those things. When you’re starting a business, it should be one of those things that you, you don’t even think twice about it. It is the most important place. It it’s like having, it’s like having a building. Yeah.

Pat Cherubini:

And there are crazy stats that, you know, what is this? 2021? And it’s like, I think the last time I heard 56% of small businesses, don’t have a website coming from website. We’ve had a website company for a long time, over 23 years. And it’s just crazy. And we run into it all the time. I can’t believe they have a website and the one of the big issues today when they don’t have a website, they act like Facebook is their website.

Angie Cherubini:

Oh yeah. That’s that is that. That was down on my list. That’s one of the big things that, and it shocks me. I even had that happen today. I, we have a guy that does our dry driveway that seals our driveway. And I was talking to him and I, you know, I got his card and I asked him, do you have a website? Cause he didn’t have it on there. And he said, well, no, no, but I have my Facebook page. And I looked at him and I, I said, you know, how long are you going to have that? They could take that away from you at any moment. And we all know that based on this past year, anything can happen. So what we say is own your data and what’s that, what’s that line that you always say, okay,

Pat Cherubini:

On the race course, it comes from one of my mentors. James, he’s been talking about it for years and years. You just have to own it. You have to own your own website. Facebook is great for business and driving. The traffic is there. That’s where the people are there, but it can’t be your only thing because you can’t say you can’t find the data. You can’t email everybody. And if you know anything about a Facebook page, if you’ve had it for a while, everybody thinks that if you have a Facebook page, if you make a post on it, that all of your fans see it, B S

Angie Cherubini:

And we’ll go into that more next week because that’s in 3%. I said, next week tomorrow, I’m not used to doing a day

Pat Cherubini:

30 days, even when we’re on vacation.

Angie Cherubini:

So, you know, a big thing when, when you start your business or if you already have a business and you’re, you know, you’re now just starting to think, I need to get myself online, get a domain name. That’s huge as well. Yeah. We, we like to use GoDaddy we’ve we’ve used them for years and they’ve been great. So we understand it. There’s a lot of places out there that you can get it, but GoDaddy really is very easy and very inexpensive. Another error that I see people or mistake that they make is that they’ll get a website through Squarespace or they’ll get a website through Wix, which honestly, over the years of, of building websites. Now, those platforms are phenomenal at being able to build a website, but you got to take that one step after it and connect a domain name to it. That way it makes it yours. Because once you have, once you have your information out on the web, the problem being, if you don’t have your own domain name is the search engines will pick you up with that string of let’s say, if my website was Angie’s apples, and if I add Angie’s apples.wix.com, that’s, what’s going to show up in the search engines. What if I change my platform in a year, then all, then all those links are bad. So you don’t want to do that. You want to connect your domaining.

Pat Cherubini:

It’s called branding that your brand needs to be consistent from the end. You might as well do it. When the day you start, you start with the domain name, getting the.com is not especially easy all the time, but get something close. It doesn’t have to be.com anymore. If you can do that even.io.com, they’re all easy. It’s all kinds of people are clicking on a link more than they’re typing it in. So it’s better to have something that doesn’t have a bunch of dashes and somebody else’s brand and your branding wicks. If it’s, Angie’s Apple’s dot wix.com your brand, you know, basically you’ve divided the branding in half and you’re paying them to advertise for them. So our, our general feeling is own everything that you can,

Angie Cherubini:

And, and not only that is. And, you know, I was talking about the, the Wix and the Squarespace and those kinds of those kinds of builders, which that’s something that I, you know, we get a lot of questions about. And I get, when I’m redoing people’s sites, I’m redoing sites that have been either built in, in those builders. They’re good. I’m telling you that they are good. There’s a lot of good builders out there. WordPress, all of them we’ve used them all. So I, you know, I would say those are good. You know, if you use any of them, you can, you can use our system that we have. We have a website builder as well. The big thing about it is it’s connected with a lot of, a lot of different bonuses to be able to drive traffic. And, you know, we’ll go into that later, but yeah.

Pat Cherubini:

And it’s also nice. If you have an eye for design to sit down and try to design something, it’s not as easy as you think we can help you, but having it is the most important part. Yeah.

Angie Cherubini:

Yeah. It’s definitely. And do it, do it first, because I think that the hard part, at least for those of you that are starting a business that are out there and maybe watching this, get that going right away, because a lot of times, and I’ve seen it. It was so many of our clients, they get going with getting their business going. And the website is like the last thing that they think about. And it really needs to be one of those first things you think about because it takes a lot more planning than what you think. So get it going in the beginning, take the extra steps to get it connected, right?

Pat Cherubini:

Oh, so you want to show him what one looks like and what you should have for, you know, some good results, especially if you have it at the beginning, it’s easy to say, you know, give me a call. But if you say, go to my website and then once they do, they can actually enter information and get ahold of you and save the information, makes it a whole lot easier to contact them in the future.

Angie Cherubini:

Those are called call to action. You may hear people talk about that. CTA is make sure you have great CPAs. Those are call to actions. And like on this website that you’re looking at grace landscapes, he has a call now button. He has a form and he has a web chat, three things right off the bat that if you’re looking on, you know, if you’re looking on the computer, you see them right away and even mobile, which is another thing you have to make sure that your website looks good mobile. And that you know, when you have it, make sure it is, is viewed mobily and is very nice and very easy. So if you would look at this, if you’re on your phone and you’re looking at Graceland landscapes, you should be able to see his call to actions and his chat feature right there. And it just, it makes it that much more powerful.

Pat Cherubini:

Yep. Everything you do here is saving information that you can, this guy can then basically contact or market to forever. Yeah. It is his list. He owns the domain name and that’s a good example of a domain name. That’s not perfect, but it’s pretty good. Grace-Landscapes.Com anymore. You’re pretty much giving them. We tried very hard to find the one without the dash, but that’s, that’s the best you can do. It’s better. And it can always change. You know, this, this website alone has been updated a couple of times in the past couple of years. Yeah. So you don’t to be perfect. It doesn’t have to be awesome. It just, you just have to start. Yep. So as always, excuse me, if you have comments or questions, comment below. If you comment below, it will, should help Facebook again, show you the next live, which is going to be tomorrow.

Angie Cherubini:

And you know, if I’m just putting this out there, if you are interested in having a website built, you need something built. We do do that. We can do something just like that. Grace landscapes, a website, get in touch with us, go to hometown revolution.com/book. And you can book a call with me. And you know, even if you

Pat Cherubini:

Wrong book,

Angie Cherubini:

If you know, you want to talk about it, you know, get on the phone, talk to them,

Pat Cherubini:

Hometown revolution.com go there. We have forums open to the public. Currently. They won’t be open to the public forever. So it’s basically your direct access to us. If you have any questions, go in there, ask a question and we are in there every day and we’ll answer it.

Angie Cherubini:

Yup. So tomorrow’s video is going to be on Facebook. It’s going to have to do with Facebook.

Pat Cherubini:

Gotcha. So day three tomorrow, we don’t have a specific time. We’re just going when we have time to do it and you should get notified. If you’re not getting notified, click on the three dots at the top, it’ll drop down a thing where you can say, send, get notified if notified of live videos. I am not a professional broadcaster. So is that it tomorrow? Facebook see you then.

 

Pat Cherubini
Author: Pat Cherubini

Co-Founder of Hometown Revolution and supporter of local. Join me in the fight to polish up the hometowns across America and bring back a little Main Street USA glory that has been lost by spreading the word about your favorite small businesses and their owners. Join us and learn how to get your own "customer catcher" so you can make more by doing less. 🙂

About the author: Pat Cherubini

Co-Founder of Hometown Revolution and supporter of local. Join me in the fight to polish up the hometowns across America and bring back a little Main Street USA glory that has been lost by spreading the word about your favorite small businesses and their owners.
Join us and learn how to get your own "customer catcher" so you can make more by doing less. 🙂