Day 03 – What The Hell Is A Pixel?

In Day 3 of the Boost Your Business In 30 Days LIVE! we talk about the Facebooks.  No matter what you think of it, it’s the big boy of social media and it has the traffic we want.

In order to use Facebook to your advantage you must have a “Page” for your business so that you can run ads.  To power up our ads we use a tool called a Facebook Pixel.  Once you get a pixel you can install it on your website and do things like send an ad to anyone that’s been on you website in the last, say 7 days for example.

Watch as we explain the what and why of Facebook ads.

 

Transcript:

Pat Cherubini:

Hi, everybody. . What’s going on everybody.

Angie Cherubini:

It’s Pat and Angie with hometown revolution and it’s day three of 30. And today’s topic. What we’re going to talk about. We’re still in the build process of your engine, basically. And today’s is about the Facebook business page and pixel. And why the heck do you need these anyway?

Pat Cherubini:

Well, as we’ve talked before, the traffic is on Facebook and when we talk about Facebook and social media, I am more of a visionary and I’m always looking forward. So I’m going to say it’s Facebook right now. It’s not going to always be Facebook. It’s just, what’s working right now. This is first quarter or second quarter of 2021. And Facebook has peaked. I think. So there will be something else, but right now the traffic is in Facebook and you need to get out in front of the traffic. So go play in front of the traffic.

Angie Cherubini:

So we’re, you know, we’re talking about getting a Facebook page and, you know, just if you’re very new to Facebook as a business, or, you know, as a person in general, if you’re, if you’re new to it, which we have met a lot of people that way, that, that are in order to have your business on there, it has to be connected to a profile. It’s just the way it is. And you know, if, if you’re going to have a business page on Facebook, you got to get over that.

Pat Cherubini:

So the differences in, and it’s funny that some people don’t understand and it gets kind of confusing. Your Facebook account is called your personal profile, make it, that is not your business. A lot of people will name that profile as a business. Facebook does not like that. Eventually that’s going to catch up and they’re going to shut that down. It is a personal profile. Then from each personal profile, you can create pages. We call them business pages, but they can be for other things, but it is a page. You cannot have a page unless you have a profile page.

Pat Cherubini:

So this is our Facebook page for hometown revolution. It is connected through my profile. I had to have a Facebook profile on Facebook account that I then created a page. And you can always create a page. If you don’t have a page, you go to your profile up here in the corner is a little triangle. You click shortcuts. And right here is the page. So that is once you click it, you can click over here and create a new page. So it’s pretty easy. You just walked through, you put your information in and then Facebook will try to force you to sign up for WhatsApp over and over again,

Angie Cherubini:

But take a look at the top as well. I mean, when you’re creating this page, think of it as an extension, kind of, of your, of your website and of you. So you want to make sure that that top area has, you know, when people get to your page, they know exactly what they’re getting. If you have, if you’re in the service industry, like a landscaper or a lawn care company, put your phone number on there, put a tracking phone number on there. If you have it, we’ll talk about that later.

Pat Cherubini:

Cover photo is what they call it. So once you have your Facebook page, that is how we run ads. And that’s why we’re talking about this. Because everything we do is about getting more traffic. So we’re trying to get attention, keep attention, and then multiply the attention. And by the multiplication we have to use paid ads. You cannot do that later. You cannot run an ad on Facebook unless you have a page. So it all works in the mind. You got to have a profile, then you gotta have a page. And then what do you need?

Angie Cherubini:

And then

Pat Cherubini:

The thing that sets our system apart is we use Facebook’s business manager to create a pixel. So I guessing most people have heard the word, but may not know what a Facebook pixel is. You want to explain it or you want me to,

Angie Cherubini:

Well, I, I I’ll give you my explanation of it. And then Pat can chime in on that basically to explain it in terms of me being someone that’s not quite as tech savvy as he is. When you go to, okay, you said it, not me, but when you go to a website, I’m sure I know I hear this all the time. Everywhere I go in groups, they’re like, Oh, well, I went to that website and then I went back to Facebook and now I’m seeing all these ads for, you know, whatever they were looking at. And I just look at it. I’m like, yeah, yep. They had a Facebook pixel. That is that’s where the Facebook pixel comes into it.

Pat Cherubini:

So the technical description is Facebook will give you a little piece of code that you install on your website and it’ll be on basically every page. And it’s tracking everybody that ever comes to your website. If that person comes to your website and they have a Facebook account, it will match it. It doesn’t know who it is. It just knows that it’s like this computer that has a number has been to this page and this page, but not this page. So what that allows us to do in business manager and the ads of Facebook is run ads to people that have already been to your website. So if there, the theory behind this is if they’re interested enough to go to your website and learn about you, it’s probably a good idea to stay in front of them by showing them more ads so they can come and learn more about you eventually hopefully become a lead and then a customer.

Angie Cherubini:

It’s not a bad thing. It’s not a negative thing. I hear way too much about that and how negative it is. It’s it’s just getting the products in front of you, products that you’re interested in. I’ve heard, you know, many people at the gym, they’re, they’re all talk about leggings and stuff like that. And then they’re, they’re shown more companies that offer it. It, it makes it easier. So don’t think of it as a bad thing.

Pat Cherubini:

So that’s, that’s why you need a pixel. And it’s a little bit more complicated. That will be another training we have inside of our course for our members, our members, the only course we’re going to be doing lots of pixel training. And it’s one of those things. It’s very technical, but once it’s set up, which is not easy, it’s, step-by-step once you’d set it up, it’s set and forget

Angie Cherubini:

And touch it again. When it comes back to your, you know, let’s get back to your page as well and setting up your page don’t be afraid to tell people what you do on there. And don’t be afraid to tell people on your profile, what you do when you share your business page. We get that a lot from people being afraid to, to share their, you know, what they do their business on Facebook. It trust me, you think it’s a lot that you’re sharing it. It’s really not because there are so many posts that are going on to Facebook. Every single second people are not seeing you that much

Pat Cherubini:

People are afraid to come off. Like they’re bragging. And I get it. Cause we were kind of like that too. You don’t want to feel like you’re bragging all the time, but if you’re not telling people all the time and I think you think you’re saying too much, but the truth is they’re not thinking about you at all. So you have to keep putting yourself out in front.

Angie Cherubini:

Right? Right. Most definitely. Let’s see.

Pat Cherubini:

So we talked about the Facebook page.

Angie Cherubini:

Well, we talked about that. People getting sick of seeing the business. Oh. And you know, then I hear a lot of people say they don’t have time to manage. I don’t have time to manage the messages and, and all the comments and stuff like that. It, it, you know, it is another part of your business. It is overwhelming, but there are, there are systems out there. We have one, there are systems that can help you manage that. So just know that, that there are things out there that can help you manage those you know, all the messages that are coming in from all the different ways on social media. Yeah.

Pat Cherubini:

It’s, it’s all about simplifying, making things faster and more catching them, catching them in there and reel them in. So you don’t have to spend so much time. You can spend more time working in the business rather than on the business,

Angie Cherubini:

But just realize it’s important. I mean, do it from the get-go because again, like we said on the website on doing the website, we talked about that yesterday. Same thing with Facebook. If you don’t do it in the very beginning and take the time, take those few minutes to do it and make it look good and put all the descriptions and all the information on that sidebar of your business page. It doesn’t take long do it. It’s done. And then you’re set and ready to roll.

Pat Cherubini:

So to recap yesterday, we talked about having your website. Hopefully you have one, if not, you’re thinking about getting one. Yep. You got a Facebook profile, which you’re watching this probably on Facebook, maybe YouTube, but you have to have a Facebook profile, get a page going and start thinking about running an ad. So if you have that pixel set up great. If you don’t, you can Google it, figure it out, or we can help you in the forums. If you want to join a group, let me shine right there. Yep. Hometown revolution.com/group. That’s one way the other one is hometown revolution.com/forum. And you can also start to learn about Justine the lead machine. Oh yeah. So that is basically the end of today. I think we got anything else you wanna talk?

Angie Cherubini:

No, I think that that’s it. And tomorrow we’re going to lightly go over briefly, go over Google, Google my business. Yep. Another big one,

Pat Cherubini:

A big thing that you need that you just like free traffic, but you have to set it up right from the start.

Angie Cherubini:

And we’ll talk about that. We’ll talk about that tomorrow. Well, we won’t tell you any more today. You got to join us today.

Pat Cherubini:

Get your Facebook page, set up, start thinking about a pixel. Any questions? Does it help with that? Jump in the forums and we’ll help you out and comment below.

Angie Cherubini:

I think that’s it. We’ll see you tomorrow. Clear as mud.