Intro to Pillar 2: the traffic

Day 11 – Intro To Pillar 2: The Traffic

Welcome to day 11 of the Boost Your Business In 30 Days LIVE!

Now that you should have your customer catching machine set up its time to open up the faucet and send more traffic to it.

This video is an overview of the awesomeness to come.  Things like Facebook ads, Google ads, reminder ads and more.

Check out yesterday’s video called Q&A with P&A.


What’s going on everybody welcome to day 11 of boost your business in 30 days live. I am Pat Cherubini, and this is my co-host and lovely wife, Angie Cherubini. And today we’re going to just kind of ramble and talk about pillar two, which is the traffic. So up to this point, we’ve went through pillar one, which we call the build, which is building your machine. So Website

Rehash that real quick with what we covered,

Do we want to rehash? Do we make them go back and watch it? So, but

You have a website, a landing page, something that you can send people to. And the whole system that we build is in order to have that machine, then start to take over and do some of the work for you. So now the point is in every business, you really need to get attention and you need to try to keep attention. And then we’re also going to amplify that attention. And that’s what the traffic pillar is all about,

Especially because you, you know what we tell a lot of our clients. Now you can not rely on word of mouth. You just can’t

Word of mouth is fantastic. It’s probably the best advertising, but it is not scalable. Nope. So instead of sitting around and waiting for the phone to ring, we generate these systems and amplify and force Facebook to give us a little bit more exposure so that we don’t have to wait around and we can get some extra business while the word of mouth is working its magic in the back. Yep. So the one thing that we want to have to begin with is we call it the one link. What is the one link that you want most of your traffic going to, where that when they get there, they can figure out what the next step is. So most likely, it’s your front page of your website. As you get more advanced, there may be landing pages and funnels and all that, but this one link needs to be go to your front page. They can get all the information that they want. You tell them everything that you do, they get to know like and trust you. And then when the time comes, they can reach out and contact.

Yup. Yup.

Yeah. Everything that we’ve been saying, we’ve been doing this for years. So why do we have to pay Facebook? We’re talking mostly. This is all ads. Any, any ad? Is it a good ad? But we’re talking mostly like Facebook, you have a Facebook fan page, a business page. Can’t you just post on there and your fans will see it. Nobody’s going to say it.

Why not? Cause you don’t, you haven’t put it out in front of them. It’s only a few short, not shortlist, but while yeah, it’s a short list of people that will see it. Even though you may have a ton of followers, especially if they’re not interacting with you and you’re not interacting with them. Yep.

Facebook throttles business pages in the old days, 10 years ago, maybe a little bit less. When you had a fan page and you had say a thousand fans, when you would make a post, pretty much a thousand fans saw that post or a lot. Now when you make a post only your most engaged fans see that. And usually that’s only about 3% is the last study I heard,

Which is why it’s all your family and all your friends. I mean, you could test that yourself. Yeah, we do it. Yeah.

Go to your insights and look at your engagement. How many people are actually seeing it. And how many are engaging when you post something on your face, on your Facebook business page? How many people, how many likes do you get? You know, there are some anomalies that get a lot of engagement, but most typical businesses because people aren’t on Facebook really to look at business, they’re there to be entertained. But when you have entertaining posts and it has to do with your business, then it’s got a chance of getting a little traction. Yeah. So we have that one link and we drive traffic to that one link traffic can be paid. It can be organic. It can come from your personal profile. It can be a sign on your truck any way that you can get people into that front door. You know that the top of the funnel is a good way to start. So are there any other ways you can think of to get traffic

Border? I mean, talking to people, talking to people really? Yeah. Any, any form of, you know, just like what we’ve said in other videos we’re not against any other type of advertising that you do, the more advertising and marketing you do the better off you’re going to be. The more people you’re going to get out in front of. You just have to remember what to put on those. You have to have the correct call to actions on things. You know, you have to tell people what to do. That’s, that’s just a, that’s a big thing to get traffic

And the organic posts to any, any posts, any ad, you know, if it looks like an ad, people don’t click on it. If it’s engaging in social, you know, we run a certain kind of ad at the beginning where it’s we tell people it needs to be a picture of at least you or your team or your staff or something, looking at the camera, smiling. It needs to be a real picture. Social media is about real pictures and you can test it. My, my social media profile, I’m active, but not very active. I’m not, I don’t get hardly any engagement, you know, post stuff about business. I try to be funny. I post videos, I do pictures. And then I post a picture of my cat and I get 10 times the likes, you know? So if I post anything about business, there’s very few, but just know that people are still seeing it just because they’re not engaging with it.

So that’s, that’s really, that’s what we’re going to be talking about in the next, I don’t know how many have you decided, how many of the next videos,

This gets a little more technical, but we’re not going to really dive deep into the how to, but we’re going to tell you what to do and it’s going to end up the way we have. It is the reason we want to drive everybody to that one link is because we run them a reminder campaign, which some people call retargeting or remarketing. So the more people you get to your website, you can, then that creates an audience of only the people that have been interested enough to get to your website. You can then add, run a second ad to just them. So it’s going to be very interested and what that is is it’s going, gonna remind them over and over again that you’re there. This is what you do. And it’s like, it’s like the billboard on the highway. If you drive by it every single day, there they count ad impressions. And that’s what this is. This is not a, you know, I need to sell 150 t-shirts a day. It’s we want your interested people seeing your business over and over again. So when that time comes that they need you, you are who they think of. Yeah.

So I would say, I don’t really need to tell them too much more, except what

Just, this is what we’re going to be talking about.

It’s it’s definitely more technical. It’s important.

We’ll touch on Google ads and, and what else I got written down here, branding social funnels. You know, the difference what boosting really is, and then any other tech or things that come up, video ads, you know, just all the things that you should be doing. And you know, all of these things boost your business. And this is really where the amplification can come in, where you can really start to boost your business. So, yup. And she’s going to be saying, yep, this whole time, this is more visual and this is not her wheelhouse, but it is

Yeah. More of the designer, everybody. Well, I guess everybody doesn’t know, but that’s it, I’m the designer. He’s the tech guy. He’s the technical, I wouldn’t say heck guy

Fricking awesome tech guy.

Anyway, I am not as good in this area. I’m learning just like you’re learning. You know, that is his specialty, I guess that’s that side of the brain. And I’m the other side of the brain, the design part. So we, we mesh well, yeah,

We happened to be married too. So that’s a good thing. Yeah. Okay. She didn’t know. So that wraps it up eight minutes, 51 seconds. I think that’s our shortest, isn’t it so far. We’re not done yet. We’re still babbling. Okay. So if you have any questions, comments, concerns, crit Tiggy, critiques, critiques, comment below, go to our forums. If you need help. And we are here to help you get your local vibe.

Yep. Got it. Yep. Later.

Pat Cherubini
Author: Pat Cherubini

Join me at the new Ultimate Online Marketing forums.  Co-Founder of Hometown Revolution and supporter of local. Join me in the fight to polish up the hometowns across America and bring back a little Main Street USA glory that has been lost by spreading the word about your favorite small businesses and their owners.Join us and learn how to get your own "customer catcher" so you can make more by doing less. :)More from Pat Cherubini

About the author: Pat Cherubini

Join me at the new Ultimate Online Marketing forums

Co-Founder of Hometown Revolution and supporter of local. Join me in the fight to polish up the hometowns across America and bring back a little Main Street USA glory that has been lost by spreading the word about your favorite small businesses and their owners.
Join us and learn how to get your own "customer catcher" so you can make more by doing less. 🙂

More from Pat Cherubini

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