Reminder Ads

Day 17 – Reminder Ads

Day 17 of Boost Your Business In 30 Days LIVE!

Don’t forget to learn how to get your pixel installed.

 

Transcript:

Discuss it on Facebook here https://www.facebook.com/hometownrevolution/videos/214256353585218/

Welcome back everybody to day 17 of boost your business in 30 days.

Woo.

Hey at the go button on Angie real quick, she hasn’t even prepared yet,

Which is sometimes a better thing for me. So day 17 is all about reminder ads

Kind or ads. This is a huge part of our strategy that we use for people in our agency accounts, own account and what we teach our customers to use in their own dashboard accounts.

Some of you may have heard it called something else.

Facebook calls it re targeting because you recycle it. Google ads calls it remarketing. We call it reminders because of the way we use it. And it is the ads that you see. Like when you go to Google,

You complain about that. We hear everybody, we laugh.

Same time. It’s like when you go to YouTube, YouTube, you go to Amazon and you shop for whatever you shop for red shoes. And you look at these red shoes and then you go back to Facebook and lo and behold, there’s an ad about those exact red shoes from Amazon that gets you to click, go back to Amazon and then buy

Or from another store that decides, Hey, that person liked red shoes. Let’s show off.

That actually is becoming less and less of a thing, but it was the new Apple update, but that’s all technical stuff that doesn’t really matter for what we use it for. So this is just going to be a quick video showing you not exactly how, but kind of how inside ad manager, which is a little bit technical. But if you follow it up all the days up to now, you should already have a pixel installed, which that is where the information comes from to run reminder ads on Facebook. We haven’t gotten into Google ads yet, which they also need. They call it a tag. It’s the same thing as a pixel. We haven’t done that yet. It’s just a piece of code that tracks who’s been not who, but people that have been to their website. So they know that we can show them ads.

Again, later we use this in our flywheel analogy, which is basically once we, and if you’ve followed us, we have our social funnel. You know, what else have we talked about? We’ve got our website, we’ve got our pixels. We do our social posts. And we’re always driving people back to a link. Just your website, your website, whatever your one link was, your offer, your main website, your funnel, you know, it can be anything, but this is the reason we say constantly tell people, go to your website, you get them to your website. That little piece of tracking code then says, Hey, this person has been to your website, which means they’re interested in it. They interested enough to go and click on something in your post. It could have been from your, you know, if you’re a contractor, you got your web address on your truck.

You know, if you’ve got a billboard and you got your web address, if people have searched on Google, anybody that has been to your website is a pretty warm lead. Even if you don’t have their data yet. So once they’ve been there and then go back to, we’re just talking Facebook right now, you go back to Facebook, then you can show them a reminder ad that says, Hey, remember us, Hey, you’re on our website. It doesn’t have to be anything pushy. It’s just another impression that they see. And there’s lots of static. There are lots of data out there about how many times people actually need to see you before they take action and reach out. And

We love to do it because our, you know, just in terms of the agency, clients that we have, we, you know, we’re big on, on brand awareness, brand identity. We not that hard in your face, buy my stuff type of ads. We don’t like to do that. Buy my, buy my. Okay. you know, we’re not into doing that and that’s, we don’t do that with our clients unless they ask for something like that. But for us, it’s not been successful doing that. So we like the reminder ads that, you know, it’s like a S like a soft sell, you know, you’re, you want people to get to know you and get to like you. And,

And this comes from the advertising industry. Like if you’re watching a TV show for those of you that still watch TV, you know, they show the same ads over and over. You know, whether it’s for Coca Cola or Chevrolet or Cadillac or whatever, as you go through your week, watching TV, you’ll notice, you’ll see the same ad over and over again. There’s a reason they’re doing that. They know that the more times you see their ad, you’re going to be who they think of when the time comes, that you need to make a choice on whatever it is. And it could be years from now, but it’s just all branding.

Okay? So are you, are you showing them, what are you showing them? Are you showing them today?

This is, if you follow followed along, you should already have a business account. So this is business.facebook.com. I’m not going to go into all of that, how you get it. It’s different. It’s a pain in the, the time because everybody sees something different and there’s no rhyme or reason. And then they change it once you figure it out. But once you get into business.facebook.com in your ads manager, if you click on the business tools, a little hamburger menu right here, and you click on audiences, see it shows up here. Sometimes it will show up down here. Sometimes you gotta look for it, but you click on audiences and it takes you to this page. And what we’re going to do since your pixel pixels already installed. If it’s not, it has to be is you’re going to create a custom audience. And it’s literally click that blue button.

I think I’ve got some already made. I’ll just show you what happens. And then you’re going to click the sources of your audience, which is going to be your website. Don’t worry about anything else, click next. And then this is where it’s going to pull in your pixel. This is a demo account. So my pixel is not actually working it’s red, but if you have other pixels, that’ll be there. Think it’s there. So choose your pixel. People who met meet any of these. And you’re just going to click website visitors. So basically anybody that’s been to your website, you can choose people. Who’ve been to specific websites, time spent. This is all stuff that gets a lot more advanced, but you just want to have people that have been to your website in how many days, depending on what kind of business you are. We are, we, the software side is a little bit quicker, but our agency side, it’s a big ticket and it’s a big investment for people and they need to see us a lot.

So you can go out to six months, 180 days, we choose 180 days. If it’s something that is emergency service, you may set that at seven, you may set it at 1430, whatever. You can also build multiple ones of these. So let’s just say, we’re going to go 30. You click create audience. And then that’s what you have. And you end up with audiences here. This is another account. I’m just going to show you real quick. How you do it. You click create an ad, go to traffic. We’re going to have lots of training on this stuff later. But when you get to your ad set, you’re going to have, who is your audience? And you can literally click an existing audience, which is, you know, for this one, it’s going to be website visitors. So that then as you finish the ad, don’t worry about all of it now, but that’s really how easy it is. Once it’s set up, you say, I’m going to run this ad to people that have already been to my website. And then once you publish it, you know, it’s depending on your area, a buck a day, 10 bucks a day, you know, a hundred bucks a day, whatever you’re selling, you know, and it’s worth it. You figure out your return on the investment and that’s what it is. And then once it’s running and it’s accepted,

It just keeps running and running. It’s, it’s what it is.

It just keeps showing up over and over again. And then if they come back to your website, that resets that time clock. So they’re going to, they’re interested again. They’re going to keep seeing it. So it’s something that you don’t want it to burn out and have, you know, Facebook is not going to show it to the same person 10 times a day. They’ll just, they’ll go find somebody else to show it to. But that’s the idea of it is to remind them about your business

Period. I said,

Yep. Yep. So I don’t know if anybody questions to your site. Yep. Remind them to get back. You can do it. If you go to our, our site, hometown revolution.com, you’re going to get reminded because we have reminders running. If you have any questions, comments, concerns, comment below tomorrow we’re talking about other ads and other offers kind of the do’s and don’ts, this is people that, that do things they’re not supposed to on Facebook that ended up getting your ad account blocked. So we’re gonna touch on that, on what you’re doing, what you should do, what you shouldn’t do. And then we’re going to keep on rolling. So day 17, we are done

Out bye-bye.

About the author: Pat Cherubini

Co-Founder of Hometown Revolution and supporter of local. Join me in the fight to polish up the hometowns across America and bring back a little Main Street USA glory that has been lost by spreading the word about your favorite small businesses and their owners.
Join us and learn how to get your own "customer catcher" so you can make more by doing less. 🙂

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