cast the net catch the customers with pat and angie cherubini

Day 5 – [VIDEO] How To Collect User Information To Catch More Customers

Day 05 Of The Boost Your Business In 30 Days LIVE!

You can’t catch a fish without bait. Once you have the bait you need a hook. If you want to catch a lot then use a net! Switch out the word fish and insert the word customer.

Ahhh, see what I did there? 🙂

In this video we talk about the serious need for local businesses to start building their own lists. To do that you need bait, a net to catch them, then a way to keep them alive… a system to nurture them. Anyway, dumb story to try to get you to watch the video! It’s 5 o’clock somewhere.

Join Pat and Angie Cherubini with a toast to #supportlocal!


Did you get your Google My Business set up after watching yesterday’s training?  Get on it!


What’s going on everybody. Welcome to day. Number five of the 30 day live boost your business in 30 days. And I am your host, Pat. Sharbini along with my cohost, Angie, Jeremy, Angie chair, beanie. lol! And we’ll see how Facebook spells that on their custom captions. It’s always funny how they try to spell our name. So we’re going to talk here for a minute until we get things shared into our group. So everybody knows what’s going on and you’re sharing

Bear with us.

So today is Friday when we’re taping this and it is five o’clock somewhere. So don’t be offended if there’s more than pineapple juice in this glass, but what y’all drinking tonight, let us know. It doesn’t have to be anything stout. Got it.

I think, I think I have, it

Can help us out to share it out there. Help your local business owners get a little free information on how to grow. So today we are talking about casting the nets. What’s our official title today, catch the customers, cast the net to catch the customer. So what are the nets? What are we talking about with the nets?

Well, we’re talking about something probably a lot of people already know about like online forms email lists, tracking phone numbers. I think those that’s huge chats, chats, web chats.

So what we’re talking about is building the list and in today’s internet world, we run into businesses every day. That just aren’t we run it. We have, we have actual clients that we’ve been begging to start some kind of a customer catching system. And one in particular, I know for a fact has missed out on thousands. Oh yeah. Thousands of people, they just answer their phone, they don’t get any information and they never call them back.

And those people and those people can be repeat customers. Oh my goodness. And then their family members and friends they’re, they’re just missing out on a ton. They’re not owning that data.

So that’s what we want to talk about today. It’s not enough just to have a, a website or even just a Facebook page that you can’t collect data. And by data, we mean name, number, phone, number, or name, email, phone number. And

If you can get more information great. If you can, at least it’s a start.

Depends on what business you are. So we’ve got some examples here. This is actually our agency site. For those of you that don’t know us from the agency side, this is a simple site that we use more than just information. We call those web what we call them. Brochure sites was websites that just have information and a phone number,

Which is probably 75%, at least. So the people out there it’s better because that’s what you were taught.

Yeah. But it’s better than nothing, but there’s no way for the customer to interact. Other than actually looking up the phone number and dialing it. This is what we asked for. So this is what we’re talking about. These forms here, everybody knows what they are, but nobody uses them to collect it. But I guarantee you all fill them out. And what happens when you fill them out, whether it’s for a free appetizer at red lobster or a dessert, you fill it out and then they start emailing you. That’s customer catching there. They’ve got you now into their system, whatever system they’re using. And now they can communicate with you. They can send you specials. They could try, you know, for a restaurant, try to show you good food to make you hungry and want to come back in. And it works. So whether you’re a restaurant or a plumber, it doesn’t matter. You know, we’re a marketing agency. If somebody is interested enough to fill that out, then you need to have a way to let them fill that out. Yep. So why do you need it? Is that what we just said? Yeah.

Yeah. And maybe show them are, you know, chats, chats are a new, big thing right down there.

This is my website. So this is one way this down here is our web chat. You know, have a question, click here.

They can see that

Like here and it pops up and our question we’ll get right back to you. So when somebody fills out their name, their mobile phone number and then whatever message they have that actually sends a text message to them from us, it goes into our system. And then we can communicate just through texts. And most people nowadays want to text. They don’t want to email because of so much spam. They don’t want you to spam their text messages. But if they ask you for information, you can just text it, bang. It’s right back and forth. You don’t have to spend time playing phone tag. It’s instant. And it’s like 98% of people. 98% of text messages are actually read where emails not even close to that. So that’s, that’s another way we can show you. This is our hometown revolution on this one. We ask for more information because we’re trying to filter out people that aren’t ready yet.

If you’re, you know, people that are just starting a business, aren’t really ready for what we have. They need to actually have a business. And we just ask them more information. What are you looking for? You know, what’s their number, what’s their website. What do you want to accomplish? What’s your budget. And then a robot thing to keep the spam down. So that is another way not as many of these will get filled out. You know, if it’s just an email that gets filled out, filled out a lot. If they have to put their name in it, fewer people do it. They have put the phone number in it, fewer people do it. So the more fields you have, the less conversions you’ll get,

They could end up being very good. Yeah.

But they’re higher quality because if somebody takes the time to fill this out all the way, they are pretty interested in wanting to talk to us. So we schedule a call and we have a talk. So if you’re interested in talking to us,

Yeah, yeah. We’ve seen the advantages of both. I mean, there, there are advantages and disadvantages to both. It just depends. And you can, and the great thing, the beauty about it is you could test that. Yeah. Test it and see what, what works well for you. Again, like Pat said, it depends on your business and what you’re offering, what your services are.

Yep. So here’s a lawn service, as you can see, you know, just basic information, fill it out, they’ll get back to them. They can click, they can click to call. They can actually text, I can’t call on them desktop, but what’s that popping up like that. And then you got this same thing. They get back to you. And then he’s probably got other calls to action. He’s got a contact us, same thing. You have to have multiple ways for them to get in touch with you and to grab their information. And once they fill this out, you get notification notifications. You can contact them back. You can save all that and contact them two years later if you want, because they gave you permission.

It really becomes, it really becomes like a lifeline to your, to your clients. And we have, we’ve been doing like, you know, if you’ve been watching your videos or listening to them, you know, we’ve been in the business for over 23 years and we’ve helped numerous different businesses have email lists, help them with their email lists. And one in particular is huge, huge now with it. And you know, it’s, it’s one of the best ways for them to get in contact with everybody in their upcoming season. So Lynn fruit farm.

Yeah. They’ve got thousands like tens of thousands. Yeah.

So, you know, and they’ve been building it for years, for years. So you know, they did the right thing a long time ago and you know, it doesn’t matter when you start, you can start now start, start building it. Now doesn’t cost much friends, family, clients,

Fruit farm actually used to print out like 10,000 paper brochures and mail them out every year. That’s and they’ve switched.

So, and they’re way, way higher than that now. So, so that’s, that’s something to,

Because you can see calling out texts now and other forms a little bit more information, got another web chat, you know, that’s what we do. This is our system got a form. Got click that,

The big thing about that. If you guys look at that, that catching system, you know, it’s right up there at the top, it’s out in front, it’s the call to action. That’s what we’re trying to do. We’re trying to get them to be part of our net. Yeah. Yeah.

And like we say, you know, the only day that if you don’t want to make money on any day, you don’t make an offer. So you need to always be making an offer. This fits right into our system that we teach in our membership that gets you to learn how to drive people to your website. Again, you know, don’t just say, go to my Facebook page because you can’t capture that data. Yes. They can contact you. You can talk to them if that’s what they want, that’s fine. But those that want more send them to your website. They can fill this out sometimes depending on what you are, as you sell, most of these are home services. You know, restaurants, you can up the ante by having an offer, you know, give them something in return. You know, what are you going to give them? If they give you their information?

Now y’all are probably probably wondering, you know, where can you get stuff like this for your website, because you know, if you’re in business, you’ve been in business for a while, I’m sure you’ve been inundated with the different companies that you know, your, your MailChimps and, and things like that. Different email systems, different chat systems, all these things. There’s a ton of them out there. We know it. We’ve dealt with them. We use them, they do all work, but we have, you know, we do have a system that it all works together. And so

Reason we built this system is because there are so many pieces and we’ve done this all our whole career. You have to have an email system, you got to go buy a tech system. You got to buy a website system. You got to buy hosting. A web chat is different. A review system. I mean, everything is different. Guess what? We got one big net. It all fits in our net. So this is just one part. We’re not gonna talk about all that. We’ll talk about that in another video, but this is the back end of our dashboard. This is what we call Justine. We’re not here making a hard pitch. We’re just showing you what can be done by filling out. Once somebody fills out that information, it goes into our dashboard. Do you want to expand on what else it does? Messenger Google my business.

Oh gosh. Yeah. If someone, you know, our system, we connect it with a Google, my business and with your Facebook page. So then it can all, all those messages, as long as they’re connected in our system, they all go down into, or come into this one area, the conversations areas and the opportunities. And we’re not going to go into it. But the great thing about it is in ours. And in this area, the conversation, I can see everything that has been talked about with Jennifer Aniston in this one. And you know, whether it be a message that was sent by Pat or an email and makes me laugh every single time he didn’t answer or an email. I mean, it’s all right there. And I don’t know about you guys, but I know myself that, you know, I get hundreds of emails a day. I can not always keep track of my conversation with people. And you know, a lot of those email systems out there Google a lot of them, they nest and nest and nest everything. And it’s, it’s really difficult. And so this,

So this, yeah, I’ll clear this up a little bit. This is all in line. All the communications for anybody that has called. So you can see this person here called in and it wasn’t answered. You know, this is just a demo account where we show it that’s me. This is Angie started this by sending a text. And then we have also responded over here, Jennifer still waiting. So Jennifer, I said, Hey, how you doing? She didn’t respond. We sent an email, whatever that says, send another text. I made a call to her. She didn’t pick up.

There’s an email and this is all right in line. Just like a chat would be an everything works. And it is phone calls, emails, chat, or text messages. There’s nothing else in this one. It’s also Google my business. If they message you through your Google, my business, if it goes right here, once we connect it and you can communicate right here, Facebook messenger comes in right here. We’re inline with your emails, your chats, your phone calls. So at anytime you can go in and see exactly where you are with that customer, what was said and what you need to do next.

So basically guys in, you know, in, in kind of summing everything up 

No, that was a lot another drink.

There’s a lot. Well, maybe we need to post on that. Okay.

All right.

So basically kind of in conclusion really, it doesn’t matter what system you use out there. Just, you need to have a way to catch the customers when they get to your website, period, whether you use ours or you use someone, else’s take a look at your website, see if it, if it’s doing that for you, or is it just a plain old informational website? And if it’s a plain old informational website, you know, we can, we can help you take care of that. Or, you know,

Google can work on it yourself, figure it out, figure it out, get some clear call to action. You gotta have the bait. You gotta be able to set the hook. You gotta catch, you have the net to catch them and reel real in. And then you gotta throw them in the live well here and keep them nurture, keep them alive. And then you make sales and you have good dinner. So yeah, it’s not a fishing show, but that was an easy way to explain it. Oh,

We should have been eating fish or would have been nice to have been on a boat doing this video.

So if you have any questions as always comment below, share this video to some friends so you can help us spread the word. We’re not asking anything in return. We’re just showing you what you got. You don’t have to buy our stuff. There’s lots of stuff out there that you can spend.

Yep. Got a question about something else. Let us know. And if you have any questions, jump in. I think that’s good. Great. At the beach too tomorrow. What? Oh, what are we talking about tomorrow?

Tomorrow? We’re going to go more in depth on that web chat. That is,

Oh, that’s good. That’ll be good. Hey, don’t talk a lot about it.

We talked a lot about it, but just it’s getting to be very important because like we said, people don’t want number one. Y’all, don’t answer your phones for two people. Don’t want to call and they just want to text and get to answer and be done with it. So this is a really good way to do it. You can close a lot of deals just in the web chat. Yep.

So two

Tomorrow through tomorrow, we’ll see you then share this. Help us out pace



Pat Cherubini
Author: Pat Cherubini

Join me at the new Ultimate Online Marketing forums.  Co-Founder of Hometown Revolution and supporter of local. Join me in the fight to polish up the hometowns across America and bring back a little Main Street USA glory that has been lost by spreading the word about your favorite small businesses and their owners.Join us and learn how to get your own "customer catcher" so you can make more by doing less. :)More from Pat Cherubini

About the author: Pat Cherubini

Join me at the new Ultimate Online Marketing forums

Co-Founder of Hometown Revolution and supporter of local. Join me in the fight to polish up the hometowns across America and bring back a little Main Street USA glory that has been lost by spreading the word about your favorite small businesses and their owners.
Join us and learn how to get your own "customer catcher" so you can make more by doing less. 🙂

More from Pat Cherubini

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