Hometown Revolution Google Ads

Day 19 – Google Ads Overview

Google ads means more that just one thing.  I could be search ads, Google Display Network (GDN), or even YouTube ads.

Day 19 of the Boost Your Business In 30 Days LIVE! tour goes over the basics so we can go deeeep in the upcoming videos.  PLUS, I show you how to get $150 in free ads.  Must see tv.

Transcript:

What’s going on everybody. This is pat and Angie Cherubini. And today is

Day 19 of boost your business live for 30 days again, day 19 of boost your business in 30 days live

Very good. And today we’re talking about Google ads. So there’s a lot to talk about Google ads, but today is going to be real short. lol! We’re just going to basically go over the, what it is, why you need it, how to get started. And then in the next couple of days, we’re going to dig in a little deeper to show you exactly how to do it, but this is the important part. And it’s used to get more targeted prospects into your funnel. So what do you know about Google ads?

What do I know about them? All I know is you need them. We’ve been doing them for a long time.

So the difference between Google ads and Facebook ads is pretty huge. Yeah. Facebook ads are based are interrupted. Interruption, ads, people they’re in your face like TV ads. You’re not there to see an ad people aren’t on Facebook to buy something they’re on Facebook to be entertained or distracted. Some people are. Yeah, but you, but the ads that you get shown, the reason Facebook works for what it’s good for is the targeting. You know, Facebook knows what you look at on your phone better than your spouse does. Yeah. So Facebook knows you, but when things happen, like if you are a service business, a contractor medical professionals, even products, people go to Google to look for what they want to find.

Yeah. You could ask, you could ask any buddy, you could ask a kid, you could ask an adult. And this is what I fight with when I’m you know, when I’m doing any of our selling of, of ads that we’ve ever done or running the ad campaigns for people is, you know, there’ll be like, oh, I don’t know if I want to spend my money online on Google or Facebook. And I’m like, well, how many, you know, how many times have you asked somebody, you know, about something? Like if you need something fixed, where do you go? First? Nobody goes to the yellow pages anymore.

Right? Google has become a verb. You Google it. Yeah. We actually say GTS, Google that shit!. Somebody asks a question, GTS, Google it 

Phone in their face. And so you cannot deny that

Even big TV, they, you, the research that’s done, they show a big boost in people that are, even if you’re watching a TV ad immediately, there’s a boost in people Googling that. Cause if you’re a little bit interested in it and you just know, you can go to Google and find more information on whatever that was. So wherever you’re advertising,

That’s a good combination to yeah. Adds in.

So just to explain the, what it is, you probably know it, but I’m just going to act like you, don’t the why you need it is basically just to get in front of more people and give the people an easier way to find you, whatever it is you do almost. You need Google ads,

Especially because your website, you know, if you’ve got a new website, especially it’s not going to come up in those search engines, like they used to so quickly,

SEO is still a thing. You still need SEO. It’s still a real thing. Google ads. And the reason we have this on what is today, day 19. Yep. You know, it’s pretty far down in our strategy because the beginning 18 days was getting the machine set up. So everything is set up and ready to roll. Google now comes in. That is really where you can lay more money out and get a whole lot more amplification, a whole lot more targeted traffic, because these are people that are looking for what you have. So we’ve got Miami dentist just randomly pulled it up because I wanted to show you, you know, it didn’t use to say this, but now it literally says, add. So, you know, at the top, excuse me, all the ads come up at the top because just like Facebook, Google makes money through ads.

So they want you to see that the way it works is this company, Robert, whatever that is, can’t even read it. He is paying for clicks. So I’m seeing all three of these ads, none of them get charged an penny unless I click on it. And it’s an auction. So it’s different. And every niche is different. But just to be clear, this is the ad. And then usually there are map listings. And if you look right here, that is actually an ad too. And you can do that through that’s through Google, my business. And that will show up on top sometimes. Yeah. So it’s not always, and it’s not easy to do, but just so you know, that can be a place. And then your Google, my business here. And then below is what we call the organic listings. So overall big picture, and we do this on some of ours.

You can’t always get it done, but in some niches we have an ad at the top. Then we have an ad at the top of Google, my business. And then we have a listing on Google, my business. And then we usually rank one or two in the organic. So if somebody is looking for what you have, there’s a very good chance they can find you. Yep. Yep. Yep. So that’s all done through Google ads. There’s part of Google ads. These are called search ads. There’s another part called Google display network, which is more like a banner ad that you see on other people’s websites. So I just pulled up some examples here. We’ve all seen it. You know, like if you’re on a newspaper website and there’s a banner ad right here, this is coming from Google display network, which is, I didn’t want to click on that, which is coming from a Google ad that you set up inside. Alright, here we go. And they look different. You can have like this one here, you’ll see ads on the side.

And sometimes on your phone, you’ll see them at the bottom there even I know you’ve seen them on different sites or on YouTube to different places. You’ll see these little ads that pop up at the bottom.

Yeah. Just like this. There’ll be one at the top one at the side, there can be all over. So the way the reason sites show this is because if I go to this west balm, west Palm beach TV station, they’re showing other people’s ads. They’re allowing Google to show ads on their website. If I was on this real website and clicked on it, they would get a percentage of the ad spend it’s fractions of pennies. But I don’t, you know, for what we do, we don’t want to take people off of the site. We want to put our ads on other people’s sites. So those are Google display. That’s a whole nother thing. These can be shown to people based on what they’re searching for based on what they’ve looked at in the past. And the way we use it is based on people that have already been to your site. These are follow-up ads.

Yep. Key next

Are YouTube. These are also part of the Google display network. I just looked up Florida travel trips on YouTube. And again, you got ads on the top of the search and then you get into the regular videos, but these ads are coming from the Google display network on the Google ad network. They are only getting charged if I click on them. So if I would click to visit the site, there’s a set, whatever the auction is, you know, it could be a couple pennies up to, you know, some law niches are a hundred to $200 per click, which guarantees guarantees nothing except a click. Yep. So more places to show your ads. And if you click on the video, usually this’ll show up this right here. That is running is an ad. And if you play it, you can skip it.

If I skip it within the first nine seconds, he doesn’t get charged. Anything you can have anywhere from like a nine second ad up to you can run an ad. That’s an hour long. If you want to, once it hits like nine seconds, you get charged. So there are different ways. They charge you. There are different rules, but just know you could show this to everybody that’s already been on your website. Another part of the followup, you could show them a video of you explaining something to a hundred people. And if 99% of them skip it, they still saw your face. They still saw your name. You know, there’s still an ad here that that is you. And on the phone that will show up underneath this ad. And then there’s also an ad up here. So you’re getting a lot of exposure. If they skipped it

In that nine seconds, you’re getting a ton of exposure

Until it hits. I think it’s nine seconds it’s changed, but I skipped it. But notice his ad is still showing up right here and on the phone, it would be right below it. So those are YouTube ads. It’s kind of two different things. These are coming from Google display. And then the video that showed before is actually a YouTube ad. So there’s different things, different strategies. It’s a lot of information. That’s why I didn’t want to get into too much. Just kind of an overview of the YouTube

Ads are run in

Google ads, Google. Yeah. It’s all run from the same ad account, which is now what I’m going to tell you how to get. So just search up Google ads and you’re going to click on it’s really ads.google.com. You click start. Now, you’re going to sign in as long as you have a Google ad account, which you should by now, because you already set up your Google, my business, it’s going to run out of the same account. You just click started, start, follow the directions, and then you can start running ads pretty quickly. I’ll go tomorrow, get in a little bit deeper on how to do that, but there’s a lot of information and just basically have account. You can do it by location. You can do it by keywords. All of that is pretty easy. And if you want 150 bucks,

I know

Just start. Here’s a little trick. If you Google Google ads coupon, skip their own Google ads. And there’s going to be an ads.google that says coupon voucher,

Oh, that’s nice of you.

This is something my wife would do. Let’s find a coupon. First. This is a coupon that they’ll match up to 150 bucks. So if you spend 150 bucks, they’re going to give you 150 bucks worth, worth of free ads. So you should do it. You start, you just fill it in. We’re going to give you a coupon code. So do this first and then sign up with the ad account. And then you’ll be able to start. And tomorrow we’re going to start talking more about how to get your pixel. They call them tags, but everything’s set up. So it’s a whole nother part of the machine that we set up. So it’s ready to run. It’s not hard. It’s probably new to you. So it’s kind of overwhelming. We just do it step by step. We can help you. We show you how to do things, but it is important because you can amplify your traffic after you have everything else set up. So since you’re not the one that runs Google ads, do you have anything to say? Because I ramble about my technical

And he gets so mad when I ask questions about it. And then I have to ask him 10 times,

They’re thinking about right now,

How do you make the ads?

That’s what we’re going to talk about in the next couple of videos. So it’s real simple. These ads you’ve seen them

Simple, or they can be more like what we do a little bit more intricate,

Try to target them to only a few because you can spend a whole bunch of money, but we want the right people to find you. And then to reiterate our whole strategy is once they click on this, they go to your website. You get pixeled by Facebook also, which then they can see you on Facebook. And then if they go to other websites, the Google display network kicks in and they’re going to see you over there. So you are,

And everybody’s going to tell you, I see your face everywhere.

So you do it all. It’s all the same thing you can target. You know, you go 10 miles around you. You can blanket the area. So if you’re the plumber or dentist, whatever, you can be, everybody in the area is going to see you. And it’s pretty cheap to get its traffic. It’s way better than a billboard way, better than a newspaper.

Yep. Sounds

Good. So that’s all I got pat and Angie here. If you got any questions, hit us up below, hit us up on our profiles, message us, whatever you need

And we’ll be here tomorrow. We promise.

do's & Don'ts of Facebook ads

Day 18 – The Do’s and Don’ts of Facebook Ads

Join us for Day 18 of the Boost Your Business In 30 Days LIVE!

Today’s topic is one of the most sketchy and controversial topics on social media…  What you are allowed to do and what you are not allowed to do when running ads on Facebook.

Watch the video below and jump into the comments to offer you insights or get more help.

 

Don’t forget to join the Small Business Owners of America! Presented by Hometown Revolution. https://smallbusinessowners.us

Transcription:

Hi there. Hi everyone. What’s going on, everybody.

It’s Pat and Angie Cherubini. And it’s the 30 days alive boost your business day. Number course I say it wrong every time.

Boost your business in 30 days live

And today’s topic is the do’s and don’ts of Facebook ads. So probably something a lot of people need to hear about

Run into it. You’re going to, this is just something that happens. We’ve gone over how to run your ads, how to do your branding, how to do the reminder and the follow-up ads. This is basically what happens when things go wrong or what you’re allowed to do, what you’re allowed not to do.

And we, we definitely know all about this because we, you know, if, if you guys know us and follow us at all, we do agency work for larger businesses. So we do run the ads for people. And then, you know, obviously if, if you’ve seen some of our other stuff, now we’re teaching people how to do it. Yeah, we’ve had a smaller scale, but

Hundreds of thousands of dollars in ads and Facebook and Google not nearly as bad for what we’re talking about today, but Facebook is very particular about what they allow you to advertise and what they don’t. And the issue is, is it’s almost like a strike against you. If you run something they don’t like, they can disable your con your whole ad ad account and your profile, and sometimes your profile. It’s usually your ad account first. And I’ve had some, my, my personal ad account has been,

That was years ago. Wasn’t it? I tried to boost an ad for

A oh yeah. Physical therapy,

Just trying to be a nice guy. And it said something about pain that they didn’t like. And I still, I never got it back. And that’s the issue is with Facebook is once it’s gone, usually you it’s just, you never get it back. So we try to be really careful, especially when we’re running ads for, you know, when we’re running it as the agency, we’re running ads for somebody real careful and not getting their account banned.

We really try to, we try to focus in on a lot of brand awareness and we talk about that more and in other things, and we get more in detail, but that usually is pretty safe.

Well, I’ll just show you what, where to find the information it is constantly changing. Then we’ll tell you a few stories about some, some of the things that has happened to us and kind of the crazy thing. So I’ll put the there’s two links that you need to find below and put them below.

And it’s, and I, I think, are you, is that the first in the policies that you’re showing them first?

Yeah. They’re both policies.

This is something I would bookmark it if I were you. And especially if you’re listening to us and you’re another agency like us book it or bookmark it, not bucket book market,

Just call it their advertising policies. And it’s facebook.com/policies/ads. This is the one that everybody tells you to look for. We ended up finding out there’s another one that we had to learn how to use, because we got somebody banned. So if you’re running ads read through this, understand it there’s a lot. You may not understand, but try to understand it, you know, right there it says, understand our policies. The main thing is, if something happens, you’ll get an ad disapproved. There’s a review policy. They’ll usually send you a, an email and then it’ll usually tell you why they banned it. Or they just say, disapproved is what the word is. So they’ll disapprove the ad, make sure that you read through everything. They say, it’s going to link back probably to this page. And it’s going to say, this is what rule. You broke. Figure out what it was and fix it.

And then you can you get it reassessed. And usually it’s okay if you do it too many times, Facebook basically just doesn’t want to deal with it anymore. And they’ll ban you. So it’s when we’re running the branding ads. That’s, that’s one reason we teach you to do it that way, because it’s a little bit safer. If you’re running direct response and e-commerce stuff, then it gets a little bit more iffy. But you know, that’s usually why you pay agencies to do it. So just go through here, the main things, you know, it tells you what reviewed even the landing page, which we’ve had that give us issues before. Botox is, is the latest one. You know, we ran an ad for a med spa. It wasn’t about Botox. It was about something else, you know, CoolSculpting or whatever it was. The ad was clean.

Nothing happened, but because the website had a page about Botox on it, I got disapproved. And that’s just, you know, they, they look at what’s on the website as well as what’s on the ad. So they’re a little bots go deep and they’ll find it. So don’t try to hide anything. Google was the one that did that, actually. So it tells you what to do. If your ads rejected, the prohibited content, we’ll just go through this kind of real quick. This here, if you follow Facebook at all, their community standards is the big thing that they hide behind for everything, their politics, their hate speech there everything that you hear, people getting banned for. It’s because you broke their community standards. Okay?

It’s crazy you guys, because there’ll be, you know, you’ll see other companies out there that will get away with stuff. And you know, we don’t know why we don’t know why some companies can get away with something. Well, yeah, we do know why, but it happens and it’s just something you gotta deal with

Their playground and you got to paint it for me so you can gripe about it. But you just got to try to follow the rules when they tell you what the rules are. You got to try to stay between the lines and do it. Most people that we’re talking about, local businesses, contractors document, it’s nothing weird anyway. So just, just watch your step. And you know, these are mostly, you know, common sense, you know, tobacco, drugs, supplements. That’s one thing that we run a lot of people that want to run supplements. I’ve never been able to run them. They say you can’t run them. If they’re, if they’re supplements and then you click around and you see somebody running supplement ads happens all the time. I don’t, you know, you just try it. If that’s what you’re doing and, you know, see if you can get it through. Sometimes you can, sometimes you can’t weapons. Ammunition was another one. Yeah,

This was crazy. This was before all this was before all the political stuff. This was years ago

Or this stuff was just normal day stuff. We had a client that we were running ads for. No problem. He had a gun safe company. He has a gun safe company. W w I knew to be careful with it mentioned nothing about guns, no pictures of guns. It was just a safe. And he got disabled and couldn’t run ads for a long time. He did get it back. Yeah. I mean, it literally says, it literally says, if you read the learn more, it would, it basically said that the gun sakes were okay, but they still disabled it,

Which is crazy because of all those t-shirt companies that had the guns all over

Girls holding guns, selling t-shirts. So you just gotta be careful. The, the way around it is, you know, you try it and then you ask for forgiveness later. You just don’t do it very many times. All this adult content sense, you know, sensational personal attributes is another one. We run into a lot, anything that deals with fitness diet before and afters, just flat out can’t do it.

And that’s, that’s good to know. Cause I don’t think a lot of people realize that, oh, we know a lot of people don’t worry.

Yeah. If you are like a physical trainer and you have gotten people from fat to ripped abs and you have proof of it doesn’t matter. You cannot say money towards it because they call it a claim. So you can’t show before and afters. You can’t talk about before and afters. You just have to talk about what you do and how you can tell a story about how you did it, but you cannot tell Facebook that I can do this for you. That’s just a lot,

Again, guys. It is crazy. There are, there are, you’ll see all kinds of people that are able to do it and it’ll just drive you nuts because it drove us nuts. Our kids have had a it was called barbells of America. It was a clothing t-shirt and apparel company that they had started. And we could not there. They could not advertise pictures there. We just had cutoffs. It wasn’t even, it was a cutoff. T-Shirt showing a little bit of belly.

Well, one was our son without a shirt on, you know, there’s other stuff, you know, your, your landing page needs to work. You can’t have grammar. You know, if you’ve spelled things wrong, too bad, they’ll, they’ll get you for that. Right. There’s your, before and after payday loans, Mo MLMs, all this stuff,

It’s really an interesting page and it goes on and on and on. So I mean, you really, there you go. Number 30 vaccine discouragements

Can’t have that. So it will show other stuff. This is, you know, going on and on video, it’ll tell you all this stuff. The one that caught us off guard was we had a farm and this has been a couple of years ago. And we had a campaign going for them that they were doing a giveaway. And there’s, you know, if you’re giving away stuff, you’ve got to have lots of, lots of disclaimers. And we were kicking butt on this campaign. We were getting hundreds and hundreds. I think the first day we got like 600 leads for what they sold sign ups. And it was just going like gangbusters. And it ran for a couple of months just running. Great. And then they disappeared. They disabled the account. They didn’t disapprove the ad. They shut down the account said you are never allowed to ad advertise anymore. When I dug into it, I found this page, which is the commerce policies. You know, it doesn’t, it’s hard to find, I looked and looked and I asked this and this was it right here, animals in animal products. Okay.

Maybe we should put the links to both of these when we oh, okay.

So body parts and fluids, you know, mother’s milk is the only thing I want to talk about, but you know what, people, this is the one you’re not allowed to sell animals, you know? And I know that people are selling puppies and it’s just a matter of time. We actually have somebody that does that. And I can’t run ads for her because I know that I’ll get hurt. Her account plan blocked. She’s doing it a little bit. It’s it’s going to happen. The company that we were selling for, they weren’t selling animals, but they were selling animal products. And it was a boar like pigs, seaman. They were a big national player in breeding show. Pigs is what it was. And we’d big bucks selling so fast.

We built their email lists. So,

And this was all people that wanted to what, what it was, was, comes in less straw. And they artificially inseminate show pigs and straw. Yeah. Yeah. And nevermind, we won’t get into that. So the whole, the whole industry, that’s what they do. They artificially inseminate horses when there’s the, you know, the winning stallion, everybody wants that. And that stuff is worth a lot of money and they make a lot of it. And they were given away their top show, pigs, seaman, and everybody wanted it. And they went crazy for it. And

They had, I mean, they already were a very well-known farm that has a very, very good reputation, actually all across the country. So it was very easy to build that list and based off of Facebook and their, their interactions already with Facebook and it, it was unfortunate. But the good thing is, is we were, we did get, we were saving and we were getting all those, all those leads. So that was good. And we built, we built their list.

So that was that story. So, you know, all this other stuff, alcohol just gotta read through it. If it pertains to you, you got to figure out a way around it. Most of it, you know, human exploitation. That’s a good thing. That’s a good thing that you’re not allowed to advise dogs and drug paraphernalia. So basically

Doing what, like what we, what we teach with our people that we work with on both our agency side and with hometown revolution, with our software side, it it’s really good to do brand awareness. It, it, you cannot, you really can’t mess up with brand awareness.

Yep. You can take a, especially locally, if your business is already successful and doing well, amplifying it with ads, it’s just going to make it better. If you’re brand new and don’t have a business and have a poor business running ads is just going to make you feel faster. It’s just the way it is. So we, we do the branding and we do the follow-up ads, the reminder ads, and we have a system that tracks it all and helps you communicate with them. And that’s what you need to do so well when you’re running ads, before you do it, run through this, make sure you understand everything and be careful.

So what is in store for them on the next video

Tomorrow, we’re talking about Google ads, a whole different ballgame. So that’s all we got for today. You have any questions in the comments as always and help spread the love, share this with a business owner that you know, and we will see you next time.

Reminder Ads

Day 17 – Reminder Ads

Day 17 of Boost Your Business In 30 Days LIVE!

Don’t forget to learn how to get your pixel installed.

 

Transcript:

Discuss it on Facebook here https://www.facebook.com/hometownrevolution/videos/214256353585218/

Welcome back everybody to day 17 of boost your business in 30 days.

Woo.

Hey at the go button on Angie real quick, she hasn’t even prepared yet,

Which is sometimes a better thing for me. So day 17 is all about reminder ads

Kind or ads. This is a huge part of our strategy that we use for people in our agency accounts, own account and what we teach our customers to use in their own dashboard accounts.

Some of you may have heard it called something else.

Facebook calls it re targeting because you recycle it. Google ads calls it remarketing. We call it reminders because of the way we use it. And it is the ads that you see. Like when you go to Google,

You complain about that. We hear everybody, we laugh.

Same time. It’s like when you go to YouTube, YouTube, you go to Amazon and you shop for whatever you shop for red shoes. And you look at these red shoes and then you go back to Facebook and lo and behold, there’s an ad about those exact red shoes from Amazon that gets you to click, go back to Amazon and then buy

Or from another store that decides, Hey, that person liked red shoes. Let’s show off.

That actually is becoming less and less of a thing, but it was the new Apple update, but that’s all technical stuff that doesn’t really matter for what we use it for. So this is just going to be a quick video showing you not exactly how, but kind of how inside ad manager, which is a little bit technical. But if you follow it up all the days up to now, you should already have a pixel installed, which that is where the information comes from to run reminder ads on Facebook. We haven’t gotten into Google ads yet, which they also need. They call it a tag. It’s the same thing as a pixel. We haven’t done that yet. It’s just a piece of code that tracks who’s been not who, but people that have been to their website. So they know that we can show them ads.

Again, later we use this in our flywheel analogy, which is basically once we, and if you’ve followed us, we have our social funnel. You know, what else have we talked about? We’ve got our website, we’ve got our pixels. We do our social posts. And we’re always driving people back to a link. Just your website, your website, whatever your one link was, your offer, your main website, your funnel, you know, it can be anything, but this is the reason we say constantly tell people, go to your website, you get them to your website. That little piece of tracking code then says, Hey, this person has been to your website, which means they’re interested in it. They interested enough to go and click on something in your post. It could have been from your, you know, if you’re a contractor, you got your web address on your truck.

You know, if you’ve got a billboard and you got your web address, if people have searched on Google, anybody that has been to your website is a pretty warm lead. Even if you don’t have their data yet. So once they’ve been there and then go back to, we’re just talking Facebook right now, you go back to Facebook, then you can show them a reminder ad that says, Hey, remember us, Hey, you’re on our website. It doesn’t have to be anything pushy. It’s just another impression that they see. And there’s lots of static. There are lots of data out there about how many times people actually need to see you before they take action and reach out. And

We love to do it because our, you know, just in terms of the agency, clients that we have, we, you know, we’re big on, on brand awareness, brand identity. We not that hard in your face, buy my stuff type of ads. We don’t like to do that. Buy my, buy my. Okay. you know, we’re not into doing that and that’s, we don’t do that with our clients unless they ask for something like that. But for us, it’s not been successful doing that. So we like the reminder ads that, you know, it’s like a S like a soft sell, you know, you’re, you want people to get to know you and get to like you. And,

And this comes from the advertising industry. Like if you’re watching a TV show for those of you that still watch TV, you know, they show the same ads over and over. You know, whether it’s for Coca Cola or Chevrolet or Cadillac or whatever, as you go through your week, watching TV, you’ll notice, you’ll see the same ad over and over again. There’s a reason they’re doing that. They know that the more times you see their ad, you’re going to be who they think of when the time comes, that you need to make a choice on whatever it is. And it could be years from now, but it’s just all branding.

Okay? So are you, are you showing them, what are you showing them? Are you showing them today?

This is, if you follow followed along, you should already have a business account. So this is business.facebook.com. I’m not going to go into all of that, how you get it. It’s different. It’s a pain in the, the time because everybody sees something different and there’s no rhyme or reason. And then they change it once you figure it out. But once you get into business.facebook.com in your ads manager, if you click on the business tools, a little hamburger menu right here, and you click on audiences, see it shows up here. Sometimes it will show up down here. Sometimes you gotta look for it, but you click on audiences and it takes you to this page. And what we’re going to do since your pixel pixels already installed. If it’s not, it has to be is you’re going to create a custom audience. And it’s literally click that blue button.

I think I’ve got some already made. I’ll just show you what happens. And then you’re going to click the sources of your audience, which is going to be your website. Don’t worry about anything else, click next. And then this is where it’s going to pull in your pixel. This is a demo account. So my pixel is not actually working it’s red, but if you have other pixels, that’ll be there. Think it’s there. So choose your pixel. People who met meet any of these. And you’re just going to click website visitors. So basically anybody that’s been to your website, you can choose people. Who’ve been to specific websites, time spent. This is all stuff that gets a lot more advanced, but you just want to have people that have been to your website in how many days, depending on what kind of business you are. We are, we, the software side is a little bit quicker, but our agency side, it’s a big ticket and it’s a big investment for people and they need to see us a lot.

So you can go out to six months, 180 days, we choose 180 days. If it’s something that is emergency service, you may set that at seven, you may set it at 1430, whatever. You can also build multiple ones of these. So let’s just say, we’re going to go 30. You click create audience. And then that’s what you have. And you end up with audiences here. This is another account. I’m just going to show you real quick. How you do it. You click create an ad, go to traffic. We’re going to have lots of training on this stuff later. But when you get to your ad set, you’re going to have, who is your audience? And you can literally click an existing audience, which is, you know, for this one, it’s going to be website visitors. So that then as you finish the ad, don’t worry about all of it now, but that’s really how easy it is. Once it’s set up, you say, I’m going to run this ad to people that have already been to my website. And then once you publish it, you know, it’s depending on your area, a buck a day, 10 bucks a day, you know, a hundred bucks a day, whatever you’re selling, you know, and it’s worth it. You figure out your return on the investment and that’s what it is. And then once it’s running and it’s accepted,

It just keeps running and running. It’s, it’s what it is.

It just keeps showing up over and over again. And then if they come back to your website, that resets that time clock. So they’re going to, they’re interested again. They’re going to keep seeing it. So it’s something that you don’t want it to burn out and have, you know, Facebook is not going to show it to the same person 10 times a day. They’ll just, they’ll go find somebody else to show it to. But that’s the idea of it is to remind them about your business

Period. I said,

Yep. Yep. So I don’t know if anybody questions to your site. Yep. Remind them to get back. You can do it. If you go to our, our site, hometown revolution.com, you’re going to get reminded because we have reminders running. If you have any questions, comments, concerns, comment below tomorrow we’re talking about other ads and other offers kind of the do’s and don’ts, this is people that, that do things they’re not supposed to on Facebook that ended up getting your ad account blocked. So we’re gonna touch on that, on what you’re doing, what you should do, what you shouldn’t do. And then we’re going to keep on rolling. So day 17, we are done

Out bye-bye.

Boost Your First Branding Post

Day 16 – 🚀 BOOST Your First Facebook Branding Post

Day 16 – Boost Your Business LIVE!  BOOST Your First Facebook Branding Post

What’s a branding post and why do I need to do this?

Get the entire 30-day series here: https://hometownrevolution.com/forums/byblive/

Did you watch Day 15 – Custom Audiences on Facebook? Watch this one before you boost that first post!

 

Transcript:

Hi everyone. It’s Pat and Angie Cherubini with hometown revolution

That’s true. I’m always trying to get this correct. Today is boost your business in 30 days, episode number or day number 16,

16, baby. Now is when we start to get technical and serious. And this is the pillar too.

So this is boosting, your first branding post. So,

So what is it, what does the branding post? This is the start of our strategy that we use for our local clients. That is how to start off getting the word out and amplifying the fact that you exist. Because as we’ve talked about before, we know that having a profile is one thing. Having a business page is another, but anything you post on there doesn’t get very much reach, right? So we want to put out a certain type of, it’s a very basic branding post, and then we boost it to amplify it. So we get more people to see what you do. And it’s really simple.

These are the type of posts that we typically do with our agency. Clients are large clients that we have, and we started out with this and it, you know, honestly, we’re bringing this to you based on experience. And these have worked fantastic for four hours.

There’s so much you can do advertising. You can get very technical, but this is a great way to start branding. And I’ll show you what we’re talking about. Yep. Is there any otherwise that we need to cover? I don’t think so. So this is our Facebook page logged in as an admin. So you’re going to see all the extra stuff over here, but we made this simple post right here. This post just basically says, and you can mimic this, but it’s just a simple post saying, this is what we do. This is who we are. This is where we’re located. And now this is what we want you to do next, go to this link. Other than that, it’s really that simple, pretty easy. Use a picture with your face. As you can see

For us, we went a little bit more detailed. I used a website called Canva to create ours. You don’t have to, you can just use, I mean, we, we very well could have just used the picture of us holding the guide. We didn’t need anything.

You know, this is not exactly. We’re not exactly showing you what, you know, a local business are, where we have a download. So we’re a little bit different, you know, we’re making it for you.

You would have a, you know, for your business, you would want your phone number, your call to action on there.

Literally just a picture of you and your team. Smiling, looking at the camera, looking at the camera. So yeah, that’s all it is ours. You can, you can read it there. It’s just us saying, you know, this is what we want to do for you. This is what you need to do to get it. You know, this is who we are.

He tagged us. So you can see that

You can see that. And then the next line is what they’re going to learn and then what to do next. And then we’re, we’re sending it to a separate link, not always our home tab or our homepage, which most of the time, it’s just going to be your homepage when everything’s set up, right? Your pixel is already in there. So anything that you get from this, if they don’t immediately contact you, they still are going to get pixeled and being, you’ll be able to show them a reminder ad later, which we’re going to go over probably tomorrow. Oh, so that’s good. Just make a simple post again. I’ll re recap it. It’s to say who we are, what you do, where you’re located. If you have, you know, most local businesses have a circle, a radius that they actually do business in, and then what you want them to do next.

And then put a picture of you with your smiling face or team or somebody. And that’s it. So this is just a normal post right now. I actually have it. If you click this, you can pin it it’s pan right now. So it’s unpinned which means it stays at the top of this page, which is where I want it right now, because anybody that comes organically, this is the main thing that I want them to see. This is our branding and where I want them to go. Now we’re going to talk about boosting it. Yep. So this one is not boosted. You should have. If you’re an admin of your page, you should have a big blue button that says boost. All you’re going to do is follow the steps that should be your ad account right here. I’m not going to actually do all this, but I’m just going to show you what it is you CIT. I like to choose to get more visitors because I want people to go to the website. You can click whatever you want, make the button, depending on what your goal is. You’ll have different buttons. So I’m just going to click learn more.

That’s our address. We want them going to read this, or we talked about this in another video. If you’re doing anything with credit employment, housing, real estate agents, any of that Redis and make sure that you’re following Facebook’s rules or they will chop your knees off. And then the audience, you probably don’t have any custom audiences set up yet. So you’re going to want to choose people through targeting and just click it, followed the directions, click this pencil. You’re going to edit it. I think I went through this already with some of it, choose your radius. You know you don’t want it to go all over the United States, choose whatever city you’re in. Say Columbus, Ohio was the DMA, Columbus, the city, you know, and then you can slide the slider here. If you want to go tight wide, you can put your address in there. Whatever, however far you want to go. And then you choose the targeting based on whatever services you offer. You know you can put a few, you don’t have to put any, but this is just branding. It’s not focused on getting sales. Exactly. It’s just focused on people, seeing you

All the time and driving back to the, to your website or to the page on your website

And get more information. Once you figure out what you want, you know, you can get more detailed on that. And then you choose how long you want it to run. And this is total budget. Sometimes you’ll have the opportunity to choose a daily budget. Just figure it out, put in how, how long you want. This is something that you should plan on running for, you know, 10 bucks a day for as long as, as you want to run it. As long as it’s getting traffic to your website and getting people that are interested in you, it’s getting it out there. So it’s not a lot. It’s kind of like having a digital billboard and your area. So figuring out what your budget is and it’s trackable and it is trackable. You should have a pixel there. You can turn that pixel on, make sure your methods, right. Payment method and click boost. And that’s it. You are,

It’s really, really not hard.

So it will immediately go into review. It won’t automatically be running, but it’ll show review. You’ll get a notification when it’s done. Whether it, if it got accepted, if it didn’t just follow the rules and, and read the email, they send you and figure out why it happens.

Pat said it. It’s great because this is something that hopefully, you know, for a lot of you businesses out there, this is all you’re going to need. And then the one that we’re talking about tomorrow this is all that you need.

So I didn’t show you this. This is, you know, at what, $400, this is only set at two bucks a day that we’re just screwing around here. But you know, at that, you’re going to get 258 to 746, estimated people seeing it, not clicking on it, not doing anything, but if you’re scrolling through, you’re going to see it. So for a few bucks, you can get an extra 700 people to see your business and your message and have a chance to click on your link

And trust us it, they’re seeing you because you know, those clients that we have that are doing this, when they’ve had to turn it off and turn it back on, they, they can completely see a difference. So whether they’re clicking on your, your ad or not, they’re seeing it, people are seeing it. And it’s a reminder, it’s the same thing. I and I know all of you spend, you know, you think you got to spend money on billboards and, and you know, in different magazines and newspapers and things like that, you know what, yeah, exactly. It’s the same thing.

The more times somebody sees you, the more likely they are to come to you when they need you.

And honestly, think about this, think of it this way. How many people, you know, go to the next event that you’re at, or even at home when you’re sitting at home, where, where is everybody? They’re all on this phone. When they’re driving down the street, they’re not looking at billboards. Whoa, you owe me a Coke anyway. So, you know, think of it that way. It, even though I’m not saying billboards are bad, they’re fine. But number one, they aren’t trackable. And number two, everybody’s looking at their phones. I don’t care what they say. They are, especially in the younger generation. So especially if they’re a passenger. Yeah.

Yeah. So today next, your action step is to write a post, an organic post on your Facebook page, your business page, do the steps that we talked about and boost it, put a few bucks behind it. See what happens. You’re going to get some more traffic to your website. And then tomorrow we’re going to teach you how to set up reminder ads. So once you get to that website, this is where the magic starts to happen. Hometown revolution. It’s about that wheel spinning. Keep that

There is at it again.

That is what we’re going to talk about tomorrow, the reminder ad. And until then, if you have any questions, comments, share, this is all the stuff that helps us, and let us know what you need. And we’ll talk to you tomorrow. Peace.

Build a Custom Audience

Day 15 – Creating Your Custom Audience on Facebook

Day 15 – Boost Your Business LIVE!  Custom Audiences

What are they? Why do you need them? How do you start using them?

Get the entire 30-day series here: https://hometownrevolution.com/forums/byblive/

Did you watch Day 14 – Facebook Ads? Don’t start running ads until you watch it or you’ll waste your hard earned money.

 

Transcript:

Hey, Hey, Hey everybody. Welcome to day 15 of boost your business. 30 days, day 15, halfway done. Holy crap. So we are talking today about custom audiences in Facebook, and Angie’s not going to do anything but say, yep,

I am. I don’t. I’m not gonna say yeah.

So what are custom audiences? This is just a setting inside your business account, a Facebook where you can set up different groups of people that you can then target with ads. And you can use that based on being on your website, being on your Facebook page, watching videos on your Facebook page, you can even upload an email list to Facebook and say, target these people. That’s really powerful if you have an email list. So this is just going to be real short and sweet. This is inside of your business manager. You’re going to look for an audience and then you’re going to create a custom audience. And this is to connect people. Who’ve already shown an interest in your business, blah, blah, blah, website, traffic, mobile app. So you literally click create a custom audience. And these are the different sources that you can use to create an audience. So an audience is Facebook’s way of grouping people together. You know, there’s a whole bunch of people on Facebook. There’s a few people on your website and that part in the middle, where they intersect is going to be your audience, that you can then target. So it’s kind of a bigger, more advanced thing, but the way we use it is for reminder ads. Yep. And there you go already.

So we call retargeting ads or remarketing ads. We actually call them reminders because the strategy we use is to build your funnel, your website, your one link, drive people to that. And once they’ve seen your website and been on it, if they’re interested enough to look at it, then we want to show them ads later to remind them about you. And this is in local services. It’s been really powerful.

It’s so much easier to, to say reminder then retargeting.

There’s, there’s so much more you can do with audiences, but it’s just like, don’t worry about it. That’s 80% of the crap. We’re only going to work on work on the 20%. That’s going to get you the biggest result. So these sources that we use are your website. You can also upload your customer list. Most of you, aren’t going to have an act, you know, don’t even worry about the offline activity. And then the Facebook page is another one we use. So you literally create an audience of people that have been on your website in X number of days. Now I’m like, I don’t need to show how to do it. It’s really easy to walk through. You can always look, you know, we have all the information in our membership if you’re interested, but after you’ve done the pixel and it works, that’s what your pixel does.

So the audience is coming from your pixel. So you can watch that. Yep. You got the pixel training. You have to get your pixel and it has to be on your website. So the broad view of this is you can say pick, pick a, you can just say, if somebody’s been on this page of your website, you can show them a reminder ad if somebody has been on this page, but not this page, you know, say if you had an opt-in form, you could show the people a different ad that you knew had already tried to opt in, but didn’t finish. That’s like a, an abandoned shopping cart. So it gets, it gets a lot more technical. There’s a ton of stuff you do. The real simple thing is to run a reminder ad to people that have already been on your website. Yep.

That’s short and sweet that’s

And this will boost your business. I [inaudible].

Yeah.

So that was real, real short. It is. And it can get very complicated, but do it this way. And you will boost your business, just do the little bit to get a reminder ad going to people that have been on your website or engaged on your Facebook page. And then you’re going to get, they’re going to get reminded of your business and you guys all the time. So tomorrow,

So really, and probably let them know now, you know, these videos that we’re doing, or these lives that we’re doing now are only going to be found in the group. We previously were putting them live out on our Facebook page. So we switched that to put them in the groups. It’s getting to be secret. The benefit for you, if you know of anybody that would, you know, that could benefit from this and invite them to the group. So just want to let you know that from here on out,

This is getting into our strategy and our tactics that we don’t want everybody to know, but you guys it’s, it’s nothing fancy, but it’s a real simple way to boost your business tomorrow. We’re going to talk about running your first ad. Woo. So we’re going to boost it and then we’re going to start boosting your business. And then we’re going to start rolling from there. Any questions, comments, comment below. Share this with,

You know, what comment. Yep. Yep. If you need help.

So that’s it. We will see you tomorrow.

 

 

Facebook Ads Overview

Day 14 – Facebook Ads – What? Why? How? Now?

Day 14 – Boost Your Business LIVE!  Facebook Ads.

What are they? Why do you need them? How do you start using them?

Get the entire 30 day series here: https://hometownrevolution.com/forums/byblive/

Did you watch Day 13 – The Customer Research?  Don’t start running ads until you watch it or you’ll waste your hard earned money.

 

Transcript:

Hi everyone. How are you? It is day 14 of 30 days in 30 days. I don’t know why I can’t get it. There you go. Live I’m Angie. And this is Pat Cherubini and we’re going to go through,

We we’re on the wrong screen, but are we going to go through today? Today? We were talking about Facebook ads. So big topic. This is how to use them for your small business, your local business, and

One of the most confusing topics for everybody we’ve been running. We get it

Years and years and almost daily. I run into, you know, something new and they change things, move things around. You’re not allowed to say a lot of things and you just have to figure it out. And, but I say it all the time, your traffic is already on Facebook. All you gotta do is jump out and play in that traffic it’s already there. So it’s easier to find your customers on Facebook because they’re already there and to create things and try to create traffic out of your, out of thin air.

If time, if time is what is valuable to you, if you know, if time is money doing Facebook, ads is going to save you so much. You may be spending, you may be spending dollars with Facebook on ads, but the time that it saves you of not having to do you know, posts, and we get people asking all the time, wow, can you guys post for us social

Media management for $200 a month?

We’re telling you it’s it, it is worthless. It really, really is.

What’s our joke. You know, Nat today’s national fudge day.

I thought I could, I own this channel.

You see it all the time. Yeah. Happy flip-flop day. Happy dog day

It’s national ice cream day, which I would like that.

How much money has that actually brought you? You know, if you own an ice cream store and it’s national ice cream day means when you post it, when you post something like that on your business page that you know, today is national fudge day. And, you know, unless you freaking sell fudge, it’s not relevant at all. It’s just people that don’t know what to do. So they just, they know they have to do something. So they just,

Because they’ve been told to do something. And when you do that and you know, go back and look at your Facebook pages and look at those things that you’ve posted and just look at, who’s interacted with you. If it’s you and your mom

Are, they told to do that all whole lot of you have paid people to do that for you. Yes, stop. It is not helping anything unless it’s helping something. So, you know, go back and check and see what it’s doing. Your posts need to be relevant to what you offer, who you are. You know, it can still be personal. You know, if it’s relevant to your market and your business and do you yourself post it, it doesn’t have to be just crap to think that you’re going to get traffic from it.

So what are some types of Facebook ads? Patrick,

There are a lot of different types. Let me first explain what Facebook is doing with, if, if you don’t understand, I know that when you scroll through it, whether you’re on your phone or you’re on the desktop, whether you realize it or not, every fourth post is an ad. Now somebody is paid to show you that ad Facebook made billions of dollars because they created an ad platform that is very targetable. So they know what you are looking at on Facebook. They also know what you’re searching on Google. They know what websites you’ve been to. They know what you’re buying on your credit card and where they there’s so much data. They don’t know that it’s you personally, but they know that this number, you know, it’s not your, not your actual credit card number, but whoever is on this computer, it’s all tied together. They know a lot of things about you kind of scary, but it’s just the way it is

Scary. But you know what? Advertising has been that way over the years, you know, you’re on the radio. You you’re targeted on. You know, you listen to country radio, you hear me. You’re targeted

Country type person. If you’re listening to rap, the ads on there will be, you know, focused more on the type of people that listen to rap. If it’s rock and roll, there’s an age bracket, you know,

Don’t let people, don’t let people. This is a big thing for me is don’t let people try to say that that’s a bad thing. I don’t think it’s completely bad. It saves me time. I’m glad they’re showing me.

Actually, there’s a big fight right now, depending on when you’re watching this, that Apple is now blocking, targeting from Facebook and they’re in for a big fight about it because they don’t Apple. Doesn’t want to give Facebook their data. I get both sides. I think Apple’s ready to run their own ad platform. But the difference is you’re going to start seeing ads that aren’t relevant to you. Yeah. You’re already seeing ads. I’m sure you see a lot of them that you’re interested in. A lot of them, you’re not, but, but that’s the way it works. And when you’re scrolling through that, when if you see that ad, whoever that advertiser is just paid money. Yep. It’s per view. You don’t have to click on anything. So in order to get in front of Facebook’s audience, you have to give them money. So that’s what

We’re going to help. Well, we want to help you do teach

You to DEP. So that’s your Facebook business page. When you make a post, it will show it to a few. If boost it and give them some money, it expands and amplifies your reach. And that’s what it’s all about. And if you can get a targeted reach, that’s where you can actually create an ATM machine that you put a dollar in advance and you get money. You get more than a dollar back. And then your marketing budget becomes another

And you’re sending them to your website. Yep. That’s the big thing. And then it’s all big wheel.

Yup. Folks, you get that flow and you get the machine running and it’s just a game. If you can, if you can figure out your return on investment and you know, with small local businesses, it’s not usually a dollar for dollar, but you’re expanding your reach. You’re amplifying your authority. And when people need your services, they think of you.

Okay. Well now can you answer what type, what types of ads are out there? Okay.

Where am I at? Okay. So this Facebook page, this is ours. It’s always under promote. You know, there’s, there’s an ad center over here. You can click on, if you click on boost, it gets there, but you’re just going to click on something like this. And these are the different kinds of ads. If you’re just running ads from the front end and not in the business side of it, this is really all you need to do. And it’s pretty, self-explanatory you say, choose a goal. Don’t worry about automatic automated ads. Yet. That might be something in the future, but you choose a goal. What do you want to do? Get more bookings, get messages, get leads. Really. You can either boost a post that’s already there or get visitors to your website. And those are the two that we really focus on for local hometown businesses. You know, we’re not doing e-commerce where you’re looking at purchases or catalogs or anything like that. You’re just looking to get people to your website, where they can learn more about you.

Yup. And be targeted, reminded, or what we call a remote

Reminder. We have a also reminder ad that we run on our strategy that just, you know, once they’re to your website, you know, we explained that before, if and how you got to Amazon and you look at red shoes and then you go back to any other website and there’s an Amazon ad about the exact red shoes you’re looking at that’s retargeting because they know that you were just on Amazon looking at red shoes, those ones. Yup. So they just make, they use that data that connect the dots and then say, you know, Amazon’s paying ads to other places that says, if they go here, show them ads about what they were just looking at over here.

So he know you can use that to your advantage because if you see, if you start seeing ads from stuff that I’ve looked at, then you know what, maybe I would like for my, for mother’s day or my birthday. Sorry. Just had to throw that in there.

We say that all the time that, that Facebook and Google that track your data, they know way more about you than your spouse does because they see everything you’re looking at all the time. Yup. Yup.

Okay.

And make a t-shirt for Angie that says, yeah. So these are the different kinds of things. All you, if you have a Facebook page, you probably already have an account that you can literally just click one of these or click boost underneath the post and put a little bit of money in, choose where you want to send that. Like, if you were sending people to the website, you come up to a page like this, it tells you, what do you want to do? Type in what you want, type in what or add what picture you want. You send it to your website and then you can choose people through targeting. And we get into that a lot more later, but it’s just basically, and you can hear, you can run it continuously. Sometimes that’s not there if it’s already a post.

And then if you you know, if, if you have a system, like what we have those people that actually go to your website and then maybe fill in a form or call you from your tracking phone number or chat with you on there. Then those people go into your dashboard. If you have something like what we have. So, you know, it’s cool. It’s cool.

So that’s it basically, there’s a whole lot more to it. We’re going to be teaching. We’re going to be showing you what to do on the simple side where what we concentrate on is setting it up properly in the beginning. You know, we’ve already been through the build pillar. We’re now in the traffic pillar. Once you set this up, all you gotta do is make sure there’s money in there where you’re sending traffic. Once they get to your website, we set, we let Facebook know that if they come to your website, show them another ad. We call it that a reminder ad. We remind them that you were there and then it just keeps on rolling. So as long as you’re driving traffic, keeping money in there, keep, can keep sending people to your actual website. You know, they get reminder ads over and over and over, and then you are everywhere and you are the ones that they think of when they need you.

Sounds good. So I think that’s it. What is the next video? Oh, so the next alive is how to

Set up your custom audiences in Facebook, which is how that reminder ad gets triggered. Oh, perfect. A little more technical, not very hard. You should only have to do it once. And it’s kind of a set it and forget it. And then, you know, there’s a whole lot deeper that you can go into it where you can be professionals like us, but you don’t have to. This is all meant to keep you from doing the happy fudge day crap posts that don’t get you anything focus on these few things that actually will drive business and worry about growing your business. Instead of being a fake social media manager, talking about fudge day,

Sounds good. They can spend their money on actual ads versus having some yeah.

The money you spend will end up growing your business. So this is something I,

I am going to get a t-shirt. I am gonna get a

T-Shirt that says that in case you haven’t heard, Angie said, yup. So go ahead and go boost the posts. Find a good post. You can look at your insights, find one that’s that got a lot of engagement. Make sure it’s got a link back to your website and put a few bucks in and post it and just to see how it works. If you have any questions, comment below, go to this post on our forums, just hometown revolution.com/forums, and you’ll find us there all the time. Peace later,

 

Customer Research

Day 13 – Who Are Your Customers And What Do They Want?

The Customer Research. You have to know what your customers want before you can scale your offers. How?… ASK THEM!

Join Pat and Angie Cherubini today and learn what customer research you should be running for your small business.

Get the entire 30 day series here: https://hometownrevolution.com/forums/byblive/

Did you get your social funnel set up yet?

Transcript:

Hey, Hey, Hey, welcome everybody to boost your business. In 30 days live, we are on day number 13 and I am Pat Cherubini. This is Angie Cherubini. And today we are talking about customer research. I love this one. Why?

Actually this is customer research or basically identifying your market. That’s local to you and around you is important for when you decide to do ads. And really when you do anything, knowing your market is just important period. But what, you know, we work with agency. Clients is clients can’t talk today. And this is something that we do with our agency clients all the time. And it’s kind of, it’s actually really interesting.

We haven’t always done it. We learned this from a coach of mine and it actually comes from a book called ask. And I can’t think of the guy’s name, Ryan Levesque, Levesque [inaudible]. And it’s basically ask your customers what they want, what they expect,

What are their wants, what are their needs, what are the things that they fear reservations about? You know, the service that you have to offer, or the products that you have to offer.

And it’s more about asking, not necessarily your customers, but your market, you know, your, your potential customers and ask it in a way that gets them to interact, interact with your business, what you want, what they expect, what they don’t want, which is also big, and then the opportunity to have it anonymous. So they’ll actually, you know, they can, you can or not, but it’s easier to have it anonymous because people are more likely to give you honest feedback. It’s almost like a review before they ever have to work with you.

It’s an interesting one. It’s really interesting. We did it. We did it for a, an agency client that was a golf school and driving range. And it, you know, if you have a product or a service that, you know, that is something that a lot of people like to do for a hobby like that, you will, you’ll be shocked at how much information people will be willing to give you. So it’s really cool. And the reason that the reason, one of the reasons why we do it is, you know, not only to find out about the tribal language as what we call it of the area, but you also, these answers that you get are fantastic topics for posts or for videos, if you’re into doing videos, or if you’re into doing podcasts or you want to start a podcast, something like that

Very much for that.

Yeah. Future offers blog. I mean, there’s so many that you can use that customer research that your client or your clients or potential clients out there are telling you, they want to know about. So it’s, it’s awesome. It’s really awesome.

And it’s really the way almost every, we do it as an ad campaign. This is the starter ad campaign. We first, we we’d literally, we have a template, we’ll show you here in a minute and we make a post on Facebook that just says something simple as that, you know, it’s our goal to be the best whatever business you’re doing. You know, not just another business that’s trying to sell you something or whatever. So we just say, help us out, answer these quick little five questions and help us improve. And people will, and it depends, it does depend the golf place. You know, there’s golfing is passion for a lot of people. So it went crazy. You know, we have a lot of medical agency clients, you know, there’s not a whole lot of people that want to fill out a survey about going to the dentist

Or more than we thought that there would be you, which was really interesting. But what also was interesting is that it’s pretty much the same feelings in that industry everywhere. So, but it’s pretty cool. I mean, basically what, what we mean by that is when we, when we call it tribal languages, you know, if, if I’m asking questions, I’m a business in Ohio, possibly the type of business that I am is going to be way different in a place like maybe California, you know, just based on the area. Yeah.

Just the simple thing is landscaping. You know, we’re in the Midwest, landscaping includes snow removal, Southern California, Florida. You know, that’s not something that even talk about. So there’s, there are different things that are needed and you’ll end up finding things that people want that maybe you could turn into a service that you never thought of because you didn’t realize how many people were interested in it.

Well, let’s show you we’ll show you how we get started with that and how you can get started too. Cause there are also, there are all kinds of different form companies and a lot of you are who already have businesses and websites. You may already have the ability to create forms. So if you have a WordPress site,

There are things like gravity forms formulator pro contact form seven. I can’t, there’s just, there’s probably 10 more, just something that you can create a form where people can answer and then you get to keep the answers and see them

Or a system like what we have that’s built in already.

So build in, I know, you know, we talk about everything we talk about, guess what our dashboard does that, so it can be done on anything.

This one. Oh, okay. Yeah. This one from Google is one that we started with Google forums with our agency, clients

GTS that five simple

Again, like I said, Hey, Hey, you know, it’s our goal to do, to be better help us out. And then you say the number one goal when it comes to get near the grass, cut, whatever, whatever your server, you know, what is your number? What is the main thing you want when you go to the dentist, you know, good oral health

Don’t even go there inside joke, don’t even go there. So that’s actually, we will go there. Okay. When we had that’s true

High level dental client that we do not have anymore, that was trying to sell, you know, $15,000 services, we were trying to pull them. And this was before we had customer research before we know how to do it, we’re trying to pull the information from them saying, Ooh, is buying these, you know, who is paying 15 grand and in advertising and trying to figure out who your perfect client is. You kind of have to stereotype because it’s, it’s certain groups of people, you know, maybe it’s moms that are 30 years old that are divorced that want to fix their teeth. We were trying to pull out the information from their marketing director, okay. Whatever we’ll call her Sarah. And she wanted to know, or we wanted to know from her to call her Karen. She was a Karen, but we’re just trying to get the information from her. And this is the point that she didn’t freaking know. She had no idea who was buying their services. And these were 15,000 and up services. And we asked her who her perfect client was. And her exact answer, the second time after we tried to pull more information out of her work, those that value oral health,

When has anybody ever, ever said that? And so, you know, basically, because really, I mean, this was good. We went through this with this client because this is why we have adopted the customer research where we’re asking the general public, because you know, it just like in this case, the general public is not going to say I value my oral health.

Yeah. Yeah. But I guarantee you as a business owner, I can almost guarantee that most of you have no idea what your customers really want. Right. So if you’re a house painter, yes, they want the room painted, but is it because they don’t want to do it themselves? And they’re afraid to climb up on a ladder or, you know, there you’ll find tons of different reasons that you can use as angles in your offers.

And then if a friend of the our mentor in, when it comes to this when it comes to this customer survey, his example that he used was he was working with chiropractors and you know, this particular chiropractor he was working with just was dumbfounded. He couldn’t get, you know, he wasn’t getting any leads. He wasn’t getting any new customers. And this guy convinced him to do the customer research because he said, he’s like, we’re not hitting or not hitting your market. And so they did the customer and ask the questions because this chiropractor swore that my, he said, my market are the athletes that have hurt themselves and all that in the past, no, after they did the customer research, found out his actual market or clientele were women who had previously had a baby or had young children that carried the kids on their hip. That was the market. And as soon as, as soon as this guy that I was talking about as soon as he changed up the ad campaign, they started getting leads,

Language talking about two women, carry a kid around on their hip. That ends up,

You know, we all do this. We all think that we know who our market is. That’s out there, but you know, use these, do, do this, do this kind of research and, and find out truly who is your market?

So you’re asking him these questions, you know, what is the goal they’re trying to achieve with whatever it is that you do, your business, you know, and what’s number two is what’s stopping them from getting that, you know, this is kind of the roadblocks and their fears are. And then you ask them, what’s the number one thing that they want to learn about your business or your services. And then the last one we ask is what are, what are they worried about? You know, why what’s their number one fear when it comes to hiring a contractor or, you know, getting your house painted or getting your teeth fixed, whatever it is. And then the last one we ask is basically, what else do you want to learn about us? Now you can add a, another field down there with a name and add name, an email address. If they want their name attached, doesn’t have to be, I would always make that optional. Yeah. And

Which means don’t, don’t have that little required asterix. Yep.

If you want, it required all these other ones we make required because we want their answers. And then the optional one is like I know they say optional, but we’re looking at the top.

If you’re, if you’re asking for the name and email address at a lot of times, people aren’t gonna fill out the form

Because they, they may want you and you want them to tell honestly, and you may get answers too, but you’ve got to read through that. People will be stupid just, but you’ll, you’ll read through it. And then you’ll get a lot of good data from this.

As long as you leave it, as long as you leave it, where you don’t get their name and phone number. I mean, in all of our agency, clients that we’ve had, we really have not had any bogus.

So you do this, you, you make this form in whatever form you do. We have it in our dashboard. If you ever sign up with us and our software, there’s a ton of other ones, Google forms is free, make a form. And then you’re going to make a post on Facebook saying basically the same thing at the top. We’re trying to get better. Tell us what you want and drop the link to that. And then you can run that on your Facebook page and then you can boost it to get it to more people. So that’s technically running an ad, but this is something that should just stay there. And probably occasionally reboost it

More people, really, everybody should do it.

And the data you you’ll get from that is gold.

Yup. That’s a great line. I’m folded really once. So that’s good

To quote Angie. Yep. We’re ready to go. Anybody have any questions? We have anything else to add? I think we hit it all. Didn’t we, I think we kind of got off stage and telling stories, but I think it was relevant. Yeah. Most definitely. Getting questions, comment below, go to the forum. This is all our, all of our videos are in our forums and ask whatever you need. We are here to help. And

So the next video

Go run some customer research and get some, get some data.

We’ll see you next time. And we’ll be talking about, we’ll actually be doing a Facebook ads overview, getting ready

To get into Facebook ads. This is where it gets real

Fun.

Set Your Social Media Up For Success

Day 12 – How To Set Up Your Social Media For Success

Day 12 of Boost Your Business In 30 Days LIVE!

Today, as we continue to talk about Pillar 2:  The Traffic, we talk about how to set up your social media in a way that funnels prospects that stalk your profile into your link that starts of the relationship.  We call it a social funnel.

 

 

Transcript:

Hi everybody. It’s Pat and Angie Cherubini with Hometown Revolution.

What’s going on. We are on day number 12 of boost your business in 30 days live. Awesome. So 12 days in a row, it’s a record for us by like 11 days.

And today’s today’s topic is set your social media up for success because we are in the second stage pillar two. And before you can even, you know, before you can even like push traffic to to, you know, through social media, you really need to get it ready and set it up for success. And what do we mean by that?

We have a little system that we call social funnels. So once you went through pillar one, hopefully you have your website set up and hopefully you understood that you need what? We also call a one link. You need one link that you drive people to all the time. This is the link that should be on all your social profiles. It can change sometimes, but we have one link that literally is on that’s on our Facebook page. It’s on our Facebook profile, my Facebook profile it’s in our Facebook group. It’s on LinkedIn. We put it on YouTube, all these videos we make. We send people to the place that we want them to go, that they can start to learn about it.

Even on any, even on your social profile, you guys, this is it’s important. And so many of you, I know that are listening, have a hard time with this because you’re like, Oh, I don’t want to put my business stuff on. You know, on my profile, you have to, you have to do that. People follow you, people look at you. They want, they kind of want to know. They like to Snoop.

Yep. We all know that they, they stock your profile. That’s what this is for. And you know, that’s, if you feel safe doing it, you know, no matter you, that’s all for you to decide, but we put most of our stuff out there because we want people to know, because we believe that people do business with people, not companies. So that’s what we’re doing today. We’re just going to talk about how to get the basic set up. So as we continue this traffic pillar, you know, that one link and everything just keeps pounding that link, and then you get them into your universe and then hopefully as a customer. Yep.

I know a lot of people, I know a lot of people, a lot of our current clients that we have that we’ve just gotten on our system. A lot of you don’t have your profile set for, for this basically set for success. So you know, all these little tips, this is definitely, definitely going to help you. So should we show what we’re talking about?

And we’ll switch over. We’ll just show you my take. You can see everything that’s out of the way. This is my personal profile. I think that’s the wrong tab. Now my personal profile, that is me. You know, this is my family. This is an important picture that we wanted everybody to see. This is when our, most of our kids were heading out, going to be away from us for the first time. In a long time, they were traveling in a camper and this is our business. They are, they’re part of our team and this was them leaving. So that’s what we wanted to put. And then my profile picture is me doing what I do a lot of is talking to no microphone. So that’s getting to know who I am. And quick tip here. If you change either

One of these, they get a lot

More push than a regular post. So if you change your profile picture, it will tell all of your friends, not all of them, but a lot.

And sometimes, and you can, you know, if you want to, you can get detailed on that picture. I mean, Pat, on this one did not put any call to action on there. You can don’t ever usually do. Yeah, you usually do. Or what I did on mine is I kind of snuck the hometown revolution logo. I have the same exact picture on mine and I snuck the hometown revolution logo on there. So it kind of now on the phone real well, yeah, on the phone, you can, but it just, I didn’t want it to be super prominent, but at least those of you that have maybe gone to hometown revolution and then you go check out Pat and I you’ll at least know, and that’ll be something that you’ll recognize those little things you can do. You can put phone numbers on there. You can, you can do whatever you want.

And this is our daughter. She’s a senior getting ready to graduate. So that’s why she has a picture of somebody that’s not her, which is usually a no-no, but use it as it’s your profile. It’s probably going to be temporary. But what you do not want to do is just leave a picture of somebody that’s not you up there, or your cat or your dog or nothing. She would probably get more reach than I,

She, I bet I would get a done. I really, and you know what? That’s kind of fun. You can test things like that. That is a great test for, for reach is, you know, change your photo, make it funny, or add something to it, change it up every time you change it up, more people see that. So just so you know, yep.

Get to know the real you that’s, that’s what this is. Social media. Isn’t really real life, but you got to put out the image that you want. If somebody wants to do business with you, you know what they see, it could be the final.

And if you love it, I mean, we love our business. So our profile is, is what we love and we love our kids. Same thing.

If you decide to do this, this is the front page of my social funnel, basically, because it’s got my name and then right here is your bio and you should edit that to include, it can have normal stuff also, but include, you know, this, our lead magnet that we want everybody to know about is the boost your business in 30 days where we teach people to boost your business in 30 days, there’s the link. Anytime they see it, they can click on it.

Yeah. And if you edit it and then when you save it, it will give you the option to share it. So make sure that your profile picture is exactly what you want and share that and share your message. And that’s kind of like a great post.

Yep. You can usually put actually today. I don’t, I just changed this again today. Emojis catch people’s eyes. You don’t have a whole lot of room, but you can actually put spaces and it’ll spread it out. Just do different things, play with it. And again, change it a little bit. If you change it, put one different emoji in it and then click save. And then they’ll say, do you want to share this? And you click share. And it pushes out to all of your prospects, which are your friends,

Wait, you show him your LinkedIn and you can do it on LinkedIn. You can do it.

This is, you know, make sure all this information is up to snuff. You know, if you have a Facebook page, your business page, but that makes sure that shows up. That’s got the regular link. This is our other business. You don’t have to include everything. You know, I’ve got a link to the front page of our home page. And then this is a featured image, which has changed recently. It used to show if you only put one big one, it would show one big one. But now I think they want you to have nine is it’s kind of following into the Facebook or Instagram. So I need to put some more up there. So this is where you can really fake feature your life. You can have your kids, your family, your life, your hobbies, and also your business. So yeah, the things that I post are a little bit of business.

Now, this is today, me getting ready to go live right here. This is what I’m looking at right now. You know, that’s, that’s our studio. And then just some funny things, some family things try to put, you know, I think we’ve talked about this in another video, you know, three posts for them. And then I get to post one post for me, which is my business. So it’s kind of like a commercial it’s TV. You get to watch, you know, 15 minutes of TV. Then you got to watch five minutes of commercials. So put your commercial out there, drive people to your one link, tell them what you do, show them what you’ve done for other customers and just keep on posting things. So the next thing is LinkedIn, right?

Linkedin, or, you know, this is just an example, but your, you know, your other social funnel, social funnels or profiles can be on Instagram Twitter, all of the social media outlets. You want to do the same thing. These are basically your landing pages of, you know, social media that’s out there. So

What’s your business in 30 days, hometown revolution.com/boost.

Make sure it’s the same thing. It’s kind of what we’ve always said in terms of your brand, your, I mean your brand, you always want to use the same logo, the same brand,

And this is your personal brand. Yeah. Yep. So put, put everything in there that you can make it pretty consistent. You can use the same picture over and over that way, people recognize you. I don’t always do that because I change things. And honestly, I don’t use LinkedIn very much, but a lot of people do depending on what kind of business you’re in, that’s what, that’s, what you do

Use that same rule of thumb in whatever social media that you use.

So as far as what to post, this is our free download. If you want to get it, it’s basically what to post on social media for your local business. It’s a 30 day action plan. And what you end up getting is you’re going to get this PDF that kind of walks you through all kinds of stuff, ideas, what to post, how to start posting. And it will be a help to get you moving forward on your social media because social media is a huge part of everything now. Yeah.

Whether you’re following people or you’re in groups you know, any of that.

So there that is hometownrevolution.com/socialmedia. You can put your information in there, just an email and then download it and then we’ll send that right to you. And you can learn how to post better really for your business.

And L Oh, something, since I’m the design side of the business what we like to do, or what I like to use is a a website called canva.com. I’ve used it for years, a long, long time. It’s come a long way. I mean, I’m talking a long time. I’ve used this website, but you can create anything and you can create all the stuff for Facebook, all your cover photos for any of the social media that you have out there. You can get, you know, you get in there and they have templates already made where you just replace the pictures with your own. So use those. There’s all kinds of stuff. And it, you know, if you’re following us and you, you know, our blog, post images are created in there. I create everything in here because this is, I think by far one of the easiest websites to use for creating images and things that you need to you know, to keep your brand congruent,

To give you good ideas, you can basically have something to start with change a couple of things, your word, or your logo on there. And it’s good enough to post. Yep. Yep. And that will help you. There I go.

We’ll help you get your social media set up for success. So

I think that’s good. So your action item today is do it, you know, go fix your social funnel, get it ready to start putting a lot more traffic to it. So you’re ready to send people into the funnel that you want them to go. Yup. Yup. I have never get it all the time. Believe me. She always agrees with me. Am I right? Okay. Get your social funnel. If you want to follow us, you can friend us. We were always looking for a business friends

And any questions you guys have, any, any questions on anything from today? You know, don’t hesitate to drop a comment below this video, or

I always go to the forums. If you need to hometown revolution.com/forums, we’re there all the time to help out

On Facebook. You can message us because that goes right into our dashboard system. So, so connect with us,

Get that done. And we will see you tomorrow as we go deeper into getting more traffic. So have a good night. Okay.

 

Intro to Pillar 2: the traffic

Day 11 – Intro To Pillar 2: The Traffic

Welcome to day 11 of the Boost Your Business In 30 Days LIVE!

Now that you should have your customer catching machine set up its time to open up the faucet and send more traffic to it.

This video is an overview of the awesomeness to come.  Things like Facebook ads, Google ads, reminder ads and more.

Check out yesterday’s video called Q&A with P&A.

Transcript:

What’s going on everybody welcome to day 11 of boost your business in 30 days live. I am Pat Cherubini, and this is my co-host and lovely wife, Angie Cherubini. And today we’re going to just kind of ramble and talk about pillar two, which is the traffic. So up to this point, we’ve went through pillar one, which we call the build, which is building your machine. So Website

Rehash that real quick with what we covered,

Do we want to rehash? Do we make them go back and watch it? So, but

You have a website, a landing page, something that you can send people to. And the whole system that we build is in order to have that machine, then start to take over and do some of the work for you. So now the point is in every business, you really need to get attention and you need to try to keep attention. And then we’re also going to amplify that attention. And that’s what the traffic pillar is all about,

Especially because you, you know what we tell a lot of our clients. Now you can not rely on word of mouth. You just can’t

Word of mouth is fantastic. It’s probably the best advertising, but it is not scalable. Nope. So instead of sitting around and waiting for the phone to ring, we generate these systems and amplify and force Facebook to give us a little bit more exposure so that we don’t have to wait around and we can get some extra business while the word of mouth is working its magic in the back. Yep. So the one thing that we want to have to begin with is we call it the one link. What is the one link that you want most of your traffic going to, where that when they get there, they can figure out what the next step is. So most likely, it’s your front page of your website. As you get more advanced, there may be landing pages and funnels and all that, but this one link needs to be go to your front page. They can get all the information that they want. You tell them everything that you do, they get to know like and trust you. And then when the time comes, they can reach out and contact.

Yup. Yup.

Yeah. Everything that we’ve been saying, we’ve been doing this for years. So why do we have to pay Facebook? We’re talking mostly. This is all ads. Any, any ad? Is it a good ad? But we’re talking mostly like Facebook, you have a Facebook fan page, a business page. Can’t you just post on there and your fans will see it. Nobody’s going to say it.

Why not? Cause you don’t, you haven’t put it out in front of them. It’s only a few short, not shortlist, but while yeah, it’s a short list of people that will see it. Even though you may have a ton of followers, especially if they’re not interacting with you and you’re not interacting with them. Yep.

Facebook throttles business pages in the old days, 10 years ago, maybe a little bit less. When you had a fan page and you had say a thousand fans, when you would make a post, pretty much a thousand fans saw that post or a lot. Now when you make a post only your most engaged fans see that. And usually that’s only about 3% is the last study I heard,

Which is why it’s all your family and all your friends. I mean, you could test that yourself. Yeah, we do it. Yeah.

Go to your insights and look at your engagement. How many people are actually seeing it. And how many are engaging when you post something on your face, on your Facebook business page? How many people, how many likes do you get? You know, there are some anomalies that get a lot of engagement, but most typical businesses because people aren’t on Facebook really to look at business, they’re there to be entertained. But when you have entertaining posts and it has to do with your business, then it’s got a chance of getting a little traction. Yeah. So we have that one link and we drive traffic to that one link traffic can be paid. It can be organic. It can come from your personal profile. It can be a sign on your truck any way that you can get people into that front door. You know that the top of the funnel is a good way to start. So are there any other ways you can think of to get traffic

Border? I mean, talking to people, talking to people really? Yeah. Any, any form of, you know, just like what we’ve said in other videos we’re not against any other type of advertising that you do, the more advertising and marketing you do the better off you’re going to be. The more people you’re going to get out in front of. You just have to remember what to put on those. You have to have the correct call to actions on things. You know, you have to tell people what to do. That’s, that’s just a, that’s a big thing to get traffic

And the organic posts to any, any posts, any ad, you know, if it looks like an ad, people don’t click on it. If it’s engaging in social, you know, we run a certain kind of ad at the beginning where it’s we tell people it needs to be a picture of at least you or your team or your staff or something, looking at the camera, smiling. It needs to be a real picture. Social media is about real pictures and you can test it. My, my social media profile, I’m active, but not very active. I’m not, I don’t get hardly any engagement, you know, post stuff about business. I try to be funny. I post videos, I do pictures. And then I post a picture of my cat and I get 10 times the likes, you know? So if I post anything about business, there’s very few, but just know that people are still seeing it just because they’re not engaging with it.

So that’s, that’s really, that’s what we’re going to be talking about in the next, I don’t know how many have you decided, how many of the next videos,

This gets a little more technical, but we’re not going to really dive deep into the how to, but we’re going to tell you what to do and it’s going to end up the way we have. It is the reason we want to drive everybody to that one link is because we run them a reminder campaign, which some people call retargeting or remarketing. So the more people you get to your website, you can, then that creates an audience of only the people that have been interested enough to get to your website. You can then add, run a second ad to just them. So it’s going to be very interested and what that is is it’s going, gonna remind them over and over again that you’re there. This is what you do. And it’s like, it’s like the billboard on the highway. If you drive by it every single day, there they count ad impressions. And that’s what this is. This is not a, you know, I need to sell 150 t-shirts a day. It’s we want your interested people seeing your business over and over again. So when that time comes that they need you, you are who they think of. Yeah.

So I would say, I don’t really need to tell them too much more, except what

Just, this is what we’re going to be talking about.

It’s it’s definitely more technical. It’s important.

We’ll touch on Google ads and, and what else I got written down here, branding social funnels. You know, the difference what boosting really is, and then any other tech or things that come up, video ads, you know, just all the things that you should be doing. And you know, all of these things boost your business. And this is really where the amplification can come in, where you can really start to boost your business. So, yup. And she’s going to be saying, yep, this whole time, this is more visual and this is not her wheelhouse, but it is

Yeah. More of the designer, everybody. Well, I guess everybody doesn’t know, but that’s it, I’m the designer. He’s the tech guy. He’s the technical, I wouldn’t say heck guy

Fricking awesome tech guy.

Anyway, I am not as good in this area. I’m learning just like you’re learning. You know, that is his specialty, I guess that’s that side of the brain. And I’m the other side of the brain, the design part. So we, we mesh well, yeah,

We happened to be married too. So that’s a good thing. Yeah. Okay. She didn’t know. So that wraps it up eight minutes, 51 seconds. I think that’s our shortest, isn’t it so far. We’re not done yet. We’re still babbling. Okay. So if you have any questions, comments, concerns, crit Tiggy, critiques, critiques, comment below, go to our forums. If you need help. And we are here to help you get your local vibe.

Yep. Got it. Yep. Later.

Hometown Revolution Q and A with P and A

Q & A with P&A aka: Pat and Angie

This is day #10 of our Boost Your Business for 30 Days!  If this is your first time with us, what the heck is wrong with you? Just kidding…we are glad you are here and hope you enjoy it. (go back and watch 1 through 9!)

Join us as we ask questions and revisit previous questions we have had over the years in our business and in our group.  Helping the hometown, local businesses is where our heart is so sit back and listen to us highlight some of your questions.

ps…no transcript today, just go watch the darn thing already!

To get the full 30 days without even opting in just go to https://hometownrevolution.com/forums/byblive/

It’s easy: all we need is your email.