The superpower of the autoresponder by hometown revolution

Day 07 – The Super Power Of The Autoresponder

Day 7 of Boost Your Business In 30 Days LIVE!

The super power of the autoresponder.  Did you know that 80% of sales are made after the 5th contact with the prospect?  Did you also know that 92% don’t call 5 times?!

That’s money left on the table.  You need an autoresponder to help with some of those contacts.  Listen in as we explain what they are and why you need them.

They are simple and anyone can build one!

Join Pat Cherubini and Angie Cherubini and learn all about autoresponders.

If you missed any of the 30 days you can get free access to them all at https://hometownrevolution.com/forums/byblive/

Yesterday’s video was about getting your web chat set up.

Transcript:

Pat Cherubini:

What’s going on, everybody. Welcome to boost your business in 30 days live I’m Pat Cherubini.

Angie Cherubini:

Hopefully you already know that by now because you’ve been watching it.

Pat Cherubini:

So hopefully you’re not getting tired of seeing us pop up, but we’re going to keep doing it. We are on day number seven,

Angie Cherubini:

And it’s about the super power of the autoresponder auto response. What is it? Can you tell it can tell us, Pat, what is the autoresponder?

Pat Cherubini:

So an auto responder is a very powerful tool that almost none of our clients use. Try we bag it is basically an email sequence that you set up before anybody ever gives you their data. So we’ve been talking about capturing data and having customers fill out forms that lets them know that you’re interested or that they’re interested. And once that happens, I guess I can explain it. Like if you’re, uh, looking at a restaurant and they have the offer of, you know, join our email list, we’ll give you a free whatever bottle of bourbon, maybe not. Uh, but once that happens, they instantly email you a thank you. And probably that coupon. So that is done automatically. I know everybody knows that, but most people don’t realize how easy that is to set up. And once that first email goes out to you, then behind the scenes, there’s usually a whole sequence of events or emails that will go out at a specific and preset time that makes it easier to nurture or warm up or keep in front of you who filled out their email. They call it a soap opera sequence. Yup. We can use it as a soap opera. It’s kind of like you tell a story and at the end of it, you might leave a little cliffhanger and say, you know, watch tomorrow, we kind of do this on these videos. We tell you what we’re telling you today. And at the end we say, well, here’s what we’re talking about tomorrow.

Angie Cherubini:

And they can have call to actions to them.

Pat Cherubini:

So they were there. So it’s really powerful. It’s very easy to do. There are lots of different, you know, obviously hometown revolution does adjusting can take care of that for you, but it can be anybody, you know, um, MailChimp, a Webber active campaign just about any email marketing system has auto responders

Angie Cherubini:

And other cool ones are when people, you know, what we have. And you know, there are services out there that when, when someone calls you, like, let’s say, if you’re in the service industry, like we even had that when we had a friend of ours that was power washing our house, he was getting phone call after phone call. Well, he’s in the middle of power washing. He can’t answer phone at that point. And

Pat Cherubini:

He’s a one man band or Chuck with a truck.

Angie Cherubini:

And the cool thing is what we have set up is if he doesn’t answer that phone, it automatically sends that person. Who’s trying to call a text, say, you know, what, what do we do?

Pat Cherubini:

It just says, Hey, sorry, I missed your call. Yeah. What can I do for you? And then they’ll text back because that will, they don’t have to, but that gives them the opportunity to say what they were needing. And then when he’s done and he’s got a time, he’s actually visually on his phone, got a text from that person that called and he knows what they want. And then he can get back to them as soon as he’s done working. Because a lot of these guys, a lot of contractors, home improvement guys are, like I said, they’re just one guy with a truck and they don’t have a front desk and people to handle it. And they still got to get the work done. So that phone that’s ringing off the hook in their pocket. They can, they can let it go knowing that this system or the system that you build will take care of it.

Angie Cherubini:

I think about it as you know, and a lot of people will be like, well, I don’t need that. What do I really need that for? Because I answer my phone all the time, whatever, you know, it can save time. You guys. Yeah, that is, that is true. There are. And there are tons of studies about that. So that is true. It saves time. And quite honestly, you can weed out people. You know, your automations can actually, whether it be through, you know, a texting automation or even the email automation, it can weed out people that aren’t really serious. And then the great thing about the email automation is, you know, that’s more of think of the email. Automations is more of a nurturing and what that can do is, you know, that can generate sales for you and you know, and what we’ve learned over this time. And actually I’ll, I’ll tell you about my personal experience here in a minute, but how many, uh, well, why don’t you show them the sales statistics of how many,

Pat Cherubini:

Why is this important? That’s why

Angie Cherubini:

Basically, you know, go ahead.

Pat Cherubini:

So as these numbers go, the main line that you want to look at, this is in a sales closer or prospecting graphic. That’s been floated around a long time. It was originally a real study, a small business study. And the last line is the pretty powerful line. 80% of sales are made after the fifth contact. So that is saying, and you know, the 2% of sales are made on the first contact. Most people are looking for information. Very few people know, I don’t care what your business is, unless it’s an emergency service. They’re not saying I want to buy right now only a small percentage of people are ready to buy right now. Almost everybody else wants some more information and they want to know if you are the person they want to buy it for.

Angie Cherubini:

And, and I’m telling you, it just happened. It just happened to us yesterday. And it was, um, it was cool. I had started talking to an excavator back in February. I think the actual date was like February 19th, been talking to him super nice. And you know, I, I got the, you know, I needed to talk to my wife about it, which I completely respect. Um, so I didn’t push him. Not long after that. I still stayed in contact with him, just sending him some, some texts. They weren’t automated, but I still sent him some texts. And I think he was in, into our soap opera sequence. At that point, I think we were actually sending him some automation, some email automations, but I, you know, I got a message from him yesterday or the day before, the day before I got a message from him, he started the conversation with me again, and it led to a sale yesterday of him signing up with us. And that was, I most definitely had over five touches to him. Yeah. Way more

Pat Cherubini:

So to reiterate the sales stats, 80% are made after the fifth contact. But if you add them up 92% quit on or before four. So 80% after the fifth, but 92% of the people never get to the fifth contact.

Angie Cherubini:

So what we’re saying is don’t, don’t feel like don’t feel like you’re bothering people because a lot of times, even, you know, with, with these systems, like what we have, you know, people get afraid, Oh, I don’t want to contact them. I don’t want to keep doing this over and over again. They’re going to get sick of me. That’s not the case,

Pat Cherubini:

Especially the way this runs and the beauty of it is they asked for information. Yeah, you are doing them a disservice. If you’re not staying in touch with them, they want what you have. And if they don’t, they’ll tell you, I’ll tell you. And this is the beauty of the auto autoresponder, excuse me, is it takes some of that feeling and everybody has it. And the more people we talk to, we realize it’s really, uh, it’s rampant. Everybody feels like they’re bugging you. And you know, even, even people that make random videos on and put them live on Facebook, talking about what they do, people feel like we’re, you know, bragging or forcing it, or people don’t want to watch. But guess what? If you’re not interested, you’re not even watching me say this by now. So people will pay attention if they want to, if they’re ready and that’s why you’re doing it. And the automatic part is what takes that feeling away from you, where it’s just going to happen. They can unsubscribe at any time, but they’re there because they filled out a form and we’re interested in what you have to offer. So they want more information. And it’s your duty and obligation to give them that information. And it may be on a soap opera sequence of three, 10, a hundred. It can be forever.

Angie Cherubini:

I tell you, we, for some of our clients that we have some agency clients that we have, we have automated. We have a, what is it? Seven step automation, text automation that we have set up for them because you know, for, for a dentist office, if you know, if, if an office like that is listening or watching, um, you know, that that’s huge. That’s a big thing. And you know, you, they don’t have time to call every single lead that comes into, into their system. This takes care of that and allows you to have a text automation running that gets that person that is interested to make that first call and, and get booked. And it’s, it’s beautiful. It works.

Pat Cherubini:

And once it’s set it up, it’s, it’s basically set and forget. You can always add to it, change it, edit, but you just let it run and you drive traffic. And that’s, that’s what we talk about. That’s what our whole system is, is you build a system and then you drive traffic to it. And then you close the ones that are most interested.

Angie Cherubini:

So if you have something out there that you’re already working with, great take advantage of it and really use it. And you know, if you don’t have the system that has it,

Pat Cherubini:

Show them what ours look like. They may want to see it. I see a few people watching, nobody ever comments. You guys are all afraid chicken. So we’re really not that scary. This is the dashboard that we talk about. We call her Justine, this is the hometown revolution software and not to overwhelm you. It’s just, I want you to understand how these things are in there. We just have, once something happens, somebody fills out a form we immediately, and you can see immediately. I think I’m covering you up there. I’ll slide that over there. Immediately send them an email and you just click on the email and you can see what it says. And it’s just, so this is a fake account. Hey, I got your thing. I know you’re interested. Here’s the information we want to give you. Here’s what you can do next.

Pat Cherubini:

You can call me whatever. We can also send a text in two minutes, basically saying the same thing. Thanks for reaching out. Let’s get set up. We can send voicemails. We can send, you know, a notification that you want to call somebody. And it’s just two minutes. I’ve got all these set at two minutes, just cause it was a test demo, but it can be anywhere from immediately to two years from now. It can be, if it’s an appointment, it can be 24 hours before your appointment. You send out this thing. So it’s just a sequence. Once this one happens, you wait, whatever the time is. And then you send another one and it can be, it can be one time or it can be forever. You just keep adding secret adding contacts and you’re warming them up because we’re starting with a cold prospect and you want to warm them up. And even the ones that are warm, even if they’ve bought and become a hot prospect, you want to keep them warm and stay in front of them to remind them that you’re still there. So it’s a nurturing, it’s an email. It’s, it’s what we call an auto respond.

Angie Cherubini:

It is technical as what we have in here. I mean, I know typically when we start people out, um, that are not agency clients, we start them out with a very small autoresponder sequence. Um, so it doesn’t have to be, you know, you don’t have to, we don’t want to scare you by looking at this.

Pat Cherubini:

A simple idea is saying, you know, email number one is what you asked for. Here’s your information. Here’s what you can do next. And then why we call it the soap opera sequence. We, number one, we know not, everybody’s going to read every single email, you know, emails, don’t get to open. Some of them go to spam, but you got to keep trying to stay in front of them. You know, email number two could be, you know, here’s part of my story. Here’s how I got into doing what I do. You actually share your story with people and it gets them to know you. And it can, you can have success stories, you know, projects that you’ve done.

Angie Cherubini:

That’s why we call it the soap operas. Yet you brag

Pat Cherubini:

About yourself a little bit. You show reviews from people, you know, you get them to start to know like, and trust you. That’s the way business is done online, especially.

Angie Cherubini:

Yep. Everywhere. Really? Yep. Oop, quit making fun of me. Oh God, whatever, whatever. All right. So I think that’s good. I think that gives me,

Pat Cherubini:

Well, that’s an autoresponder that’s day seven who had,

Angie Cherubini:

Oh yeah. Drop your comment below. Do you know what it is?

Pat Cherubini:

No. Everybody’s been in one. Everybody signs up for free crap.

Angie Cherubini:

Yeah. Well that’s true. That is true. So what are we

Pat Cherubini:

Not tomorrow? Oh, the tracking number.

Angie Cherubini:

Hmm. This one. Yeah, that one. That one’s interesting because that one, I just won’t even go into it because we’ve got a lot of lots to talk about probably about that.

Pat Cherubini:

So that includes text marketing too. So we’ll talk about having tracking number, being able to track your marketing, see where calls are coming from. Send them wherever you want. Send people texts. Okay.

Angie Cherubini:

As always, if you’re interested in the service that we have, how can I, uh, there, there click on, can we click on that? Or just like, you’ve never been on Facebook. You can’t click on that. That’s right. But don’t you have a little, I do. We have a little artwork. There we go. Hometown revolution.com. You can go there. You can learn more about it. You can even sign up there or you can go to hometown revolution.com/a book. And you can talk to me, schedule a time to talk to me, find out if it is something that will fit into your system. You already have your website that you already have, or we can create a new one or get into our group. Hometown revolution.com/group. We’d love to lots of small business owners.

Pat Cherubini:

15 minutes is probably long enough on your, this is a Sunday as we record this,

Speaker 3:

Is it 15 minutes already. Holy cow,

Pat Cherubini:

We just ramble and babble and nobody ever asked us any questions. So we’re going to keep doing this until somebody tells us to stop.

Speaker 3:

We’re not well, 38. Oh, I’m going to keep going on forever. Okay. Well,

Pat Cherubini:

Comment below. Let us know what you need. We’re here whenever you need.

Speaker 3:

We’ll see you tomorrow. Bye.

It’s easy: all we need is your email.