Reminder Ads

Day 17 – Reminder Ads

Day 17 of Boost Your Business In 30 Days LIVE!

Don’t forget to learn how to get your pixel installed.

 

Transcript:

Discuss it on Facebook here https://www.facebook.com/hometownrevolution/videos/214256353585218/

Welcome back everybody to day 17 of boost your business in 30 days.

Woo.

Hey at the go button on Angie real quick, she hasn’t even prepared yet,

Which is sometimes a better thing for me. So day 17 is all about reminder ads

Kind or ads. This is a huge part of our strategy that we use for people in our agency accounts, own account and what we teach our customers to use in their own dashboard accounts.

Some of you may have heard it called something else.

Facebook calls it re targeting because you recycle it. Google ads calls it remarketing. We call it reminders because of the way we use it. And it is the ads that you see. Like when you go to Google,

You complain about that. We hear everybody, we laugh.

Same time. It’s like when you go to YouTube, YouTube, you go to Amazon and you shop for whatever you shop for red shoes. And you look at these red shoes and then you go back to Facebook and lo and behold, there’s an ad about those exact red shoes from Amazon that gets you to click, go back to Amazon and then buy

Or from another store that decides, Hey, that person liked red shoes. Let’s show off.

That actually is becoming less and less of a thing, but it was the new Apple update, but that’s all technical stuff that doesn’t really matter for what we use it for. So this is just going to be a quick video showing you not exactly how, but kind of how inside ad manager, which is a little bit technical. But if you follow it up all the days up to now, you should already have a pixel installed, which that is where the information comes from to run reminder ads on Facebook. We haven’t gotten into Google ads yet, which they also need. They call it a tag. It’s the same thing as a pixel. We haven’t done that yet. It’s just a piece of code that tracks who’s been not who, but people that have been to their website. So they know that we can show them ads.

Again, later we use this in our flywheel analogy, which is basically once we, and if you’ve followed us, we have our social funnel. You know, what else have we talked about? We’ve got our website, we’ve got our pixels. We do our social posts. And we’re always driving people back to a link. Just your website, your website, whatever your one link was, your offer, your main website, your funnel, you know, it can be anything, but this is the reason we say constantly tell people, go to your website, you get them to your website. That little piece of tracking code then says, Hey, this person has been to your website, which means they’re interested in it. They interested enough to go and click on something in your post. It could have been from your, you know, if you’re a contractor, you got your web address on your truck.

You know, if you’ve got a billboard and you got your web address, if people have searched on Google, anybody that has been to your website is a pretty warm lead. Even if you don’t have their data yet. So once they’ve been there and then go back to, we’re just talking Facebook right now, you go back to Facebook, then you can show them a reminder ad that says, Hey, remember us, Hey, you’re on our website. It doesn’t have to be anything pushy. It’s just another impression that they see. And there’s lots of static. There are lots of data out there about how many times people actually need to see you before they take action and reach out. And

We love to do it because our, you know, just in terms of the agency, clients that we have, we, you know, we’re big on, on brand awareness, brand identity. We not that hard in your face, buy my stuff type of ads. We don’t like to do that. Buy my, buy my. Okay. you know, we’re not into doing that and that’s, we don’t do that with our clients unless they ask for something like that. But for us, it’s not been successful doing that. So we like the reminder ads that, you know, it’s like a S like a soft sell, you know, you’re, you want people to get to know you and get to like you. And,

And this comes from the advertising industry. Like if you’re watching a TV show for those of you that still watch TV, you know, they show the same ads over and over. You know, whether it’s for Coca Cola or Chevrolet or Cadillac or whatever, as you go through your week, watching TV, you’ll notice, you’ll see the same ad over and over again. There’s a reason they’re doing that. They know that the more times you see their ad, you’re going to be who they think of when the time comes, that you need to make a choice on whatever it is. And it could be years from now, but it’s just all branding.

Okay? So are you, are you showing them, what are you showing them? Are you showing them today?

This is, if you follow followed along, you should already have a business account. So this is business.facebook.com. I’m not going to go into all of that, how you get it. It’s different. It’s a pain in the, the time because everybody sees something different and there’s no rhyme or reason. And then they change it once you figure it out. But once you get into business.facebook.com in your ads manager, if you click on the business tools, a little hamburger menu right here, and you click on audiences, see it shows up here. Sometimes it will show up down here. Sometimes you gotta look for it, but you click on audiences and it takes you to this page. And what we’re going to do since your pixel pixels already installed. If it’s not, it has to be is you’re going to create a custom audience. And it’s literally click that blue button.

I think I’ve got some already made. I’ll just show you what happens. And then you’re going to click the sources of your audience, which is going to be your website. Don’t worry about anything else, click next. And then this is where it’s going to pull in your pixel. This is a demo account. So my pixel is not actually working it’s red, but if you have other pixels, that’ll be there. Think it’s there. So choose your pixel. People who met meet any of these. And you’re just going to click website visitors. So basically anybody that’s been to your website, you can choose people. Who’ve been to specific websites, time spent. This is all stuff that gets a lot more advanced, but you just want to have people that have been to your website in how many days, depending on what kind of business you are. We are, we, the software side is a little bit quicker, but our agency side, it’s a big ticket and it’s a big investment for people and they need to see us a lot.

So you can go out to six months, 180 days, we choose 180 days. If it’s something that is emergency service, you may set that at seven, you may set it at 1430, whatever. You can also build multiple ones of these. So let’s just say, we’re going to go 30. You click create audience. And then that’s what you have. And you end up with audiences here. This is another account. I’m just going to show you real quick. How you do it. You click create an ad, go to traffic. We’re going to have lots of training on this stuff later. But when you get to your ad set, you’re going to have, who is your audience? And you can literally click an existing audience, which is, you know, for this one, it’s going to be website visitors. So that then as you finish the ad, don’t worry about all of it now, but that’s really how easy it is. Once it’s set up, you say, I’m going to run this ad to people that have already been to my website. And then once you publish it, you know, it’s depending on your area, a buck a day, 10 bucks a day, you know, a hundred bucks a day, whatever you’re selling, you know, and it’s worth it. You figure out your return on the investment and that’s what it is. And then once it’s running and it’s accepted,

It just keeps running and running. It’s, it’s what it is.

It just keeps showing up over and over again. And then if they come back to your website, that resets that time clock. So they’re going to, they’re interested again. They’re going to keep seeing it. So it’s something that you don’t want it to burn out and have, you know, Facebook is not going to show it to the same person 10 times a day. They’ll just, they’ll go find somebody else to show it to. But that’s the idea of it is to remind them about your business

Period. I said,

Yep. Yep. So I don’t know if anybody questions to your site. Yep. Remind them to get back. You can do it. If you go to our, our site, hometown revolution.com, you’re going to get reminded because we have reminders running. If you have any questions, comments, concerns, comment below tomorrow we’re talking about other ads and other offers kind of the do’s and don’ts, this is people that, that do things they’re not supposed to on Facebook that ended up getting your ad account blocked. So we’re gonna touch on that, on what you’re doing, what you should do, what you shouldn’t do. And then we’re going to keep on rolling. So day 17, we are done

Out bye-bye.

Build a Custom Audience

Day 15 – Creating Your Custom Audience on Facebook

Day 15 – Boost Your Business LIVE!  Custom Audiences

What are they? Why do you need them? How do you start using them?

Get the entire 30-day series here: https://hometownrevolution.com/forums/byblive/

Did you watch Day 14 – Facebook Ads? Don’t start running ads until you watch it or you’ll waste your hard earned money.

 

Transcript:

Hey, Hey, Hey everybody. Welcome to day 15 of boost your business. 30 days, day 15, halfway done. Holy crap. So we are talking today about custom audiences in Facebook, and Angie’s not going to do anything but say, yep,

I am. I don’t. I’m not gonna say yeah.

So what are custom audiences? This is just a setting inside your business account, a Facebook where you can set up different groups of people that you can then target with ads. And you can use that based on being on your website, being on your Facebook page, watching videos on your Facebook page, you can even upload an email list to Facebook and say, target these people. That’s really powerful if you have an email list. So this is just going to be real short and sweet. This is inside of your business manager. You’re going to look for an audience and then you’re going to create a custom audience. And this is to connect people. Who’ve already shown an interest in your business, blah, blah, blah, website, traffic, mobile app. So you literally click create a custom audience. And these are the different sources that you can use to create an audience. So an audience is Facebook’s way of grouping people together. You know, there’s a whole bunch of people on Facebook. There’s a few people on your website and that part in the middle, where they intersect is going to be your audience, that you can then target. So it’s kind of a bigger, more advanced thing, but the way we use it is for reminder ads. Yep. And there you go already.

So we call retargeting ads or remarketing ads. We actually call them reminders because the strategy we use is to build your funnel, your website, your one link, drive people to that. And once they’ve seen your website and been on it, if they’re interested enough to look at it, then we want to show them ads later to remind them about you. And this is in local services. It’s been really powerful.

It’s so much easier to, to say reminder then retargeting.

There’s, there’s so much more you can do with audiences, but it’s just like, don’t worry about it. That’s 80% of the crap. We’re only going to work on work on the 20%. That’s going to get you the biggest result. So these sources that we use are your website. You can also upload your customer list. Most of you, aren’t going to have an act, you know, don’t even worry about the offline activity. And then the Facebook page is another one we use. So you literally create an audience of people that have been on your website in X number of days. Now I’m like, I don’t need to show how to do it. It’s really easy to walk through. You can always look, you know, we have all the information in our membership if you’re interested, but after you’ve done the pixel and it works, that’s what your pixel does.

So the audience is coming from your pixel. So you can watch that. Yep. You got the pixel training. You have to get your pixel and it has to be on your website. So the broad view of this is you can say pick, pick a, you can just say, if somebody’s been on this page of your website, you can show them a reminder ad if somebody has been on this page, but not this page, you know, say if you had an opt-in form, you could show the people a different ad that you knew had already tried to opt in, but didn’t finish. That’s like a, an abandoned shopping cart. So it gets, it gets a lot more technical. There’s a ton of stuff you do. The real simple thing is to run a reminder ad to people that have already been on your website. Yep.

That’s short and sweet that’s

And this will boost your business. I [inaudible].

Yeah.

So that was real, real short. It is. And it can get very complicated, but do it this way. And you will boost your business, just do the little bit to get a reminder ad going to people that have been on your website or engaged on your Facebook page. And then you’re going to get, they’re going to get reminded of your business and you guys all the time. So tomorrow,

So really, and probably let them know now, you know, these videos that we’re doing, or these lives that we’re doing now are only going to be found in the group. We previously were putting them live out on our Facebook page. So we switched that to put them in the groups. It’s getting to be secret. The benefit for you, if you know of anybody that would, you know, that could benefit from this and invite them to the group. So just want to let you know that from here on out,

This is getting into our strategy and our tactics that we don’t want everybody to know, but you guys it’s, it’s nothing fancy, but it’s a real simple way to boost your business tomorrow. We’re going to talk about running your first ad. Woo. So we’re going to boost it and then we’re going to start boosting your business. And then we’re going to start rolling from there. Any questions, comments, comment below. Share this with,

You know, what comment. Yep. Yep. If you need help.

So that’s it. We will see you tomorrow.

 

 

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